CRM Software for Salons and Beauty Businesses: 9 Options Compared by Price and Fit

CRM software for salons stores each client's visit history, services, purchases, notes and contact preferences, and uses that record to drive booking reminders, rebooking and marketing. For most salons and spas, the CRM is part of the booking and point of sale (POS) platform, such as Vagaro, Fresha, GlossGenius, Mangomint, Boulevard, Mindbody, Phorest or Zenoti, while a general CRM like HubSpot sits on top as a marketing layer when you need more than the booking system offers.

Checked against each vendor's own pricing and product pages on October 20, 2026. Prices are in US dollars unless noted, exclude tax, and change often, so confirm on the vendor's page before you sign.

What a salon CRM does

A salon CRM is less about sales pipelines and more about the client relationship between visits. The core jobs:

• Client profiles built from bookings. Every appointment, service, product sale and note lands on one record, so any stylist can see a client's formula, preferences and history.
• Automated reminders and confirmations. Text and email reminders before appointments, which most booking platforms now include.
• Rebooking and win back. Messages to clients who have not returned in a set number of weeks.
• Marketing. Email and text campaigns, offers, birthday messages and loyalty programs.
• Payments and memberships. POS, card processing, packages, memberships and gift cards tied to the same client record.
• Reporting. Retention, rebooking rate, staff performance and retail sales.

If your booking tool and your CRM are separate, client history has to be synced or typed in twice. That is why the booking platform choice matters most.

Salon CRM software compared (prices checked October 20, 2026)

Fresha's pricing page shows prices in your local currency. When we opened it from Thailand it listed THB 525 a month for Independent and THB 350 per team member for Team, so the US dollar figures above come from Fresha's own US salon software guide.

Which salon CRM fits which salon

The platforms in more detail

Vagaro

Vagaro's base plan is $30 a month, with an introductory rate of $23.99 a month for the first six months. Each bookable calendar license you add to a location costs $10, up to seven licenses, after which more employees cost nothing extra. The base plan lists online booking (including Instagram, Facebook and Apple Maps), client tracking, unlimited reminders, payments, memberships and packages, loyalty programs, inventory, 1,000 free emails a month and a free Vagaro Marketplace listing. Vagaro's pricing page does not show prices for its other add-ons, so ask before you assume a feature is included.

Fits: small and growing salons that want one low base price with loyalty and email built in.

Fresha

Fresha is no longer free. It now charges a monthly subscription: an Independent plan for one-person businesses and a Team plan priced per bookable team member, with custom Enterprise pricing for businesses with more than 20 team members. Both plans include booking, POS, client management, consultation forms, marketing tools, memberships and gift cards, with a 7-day trial and no long-term contract. Card processing is an optional pay-as-you-go add-on. Bookings through your own links, Facebook and Instagram are free, but Fresha's US guide says it charges a one-time 20% commission on a new client's first appointment booked through the Fresha marketplace.

Fits: solo and small teams that want low per-person pricing and are happy to pay for marketplace clients only when they arrive.

GlossGenius

GlossGenius lists Standard at $28 a month, Gold at $56 and Platinum at $168, with lower per-month prices on annual billing. Standard includes a booking website, client notifications, email and text marketing, retail and memberships. Gold adds forms and waivers, Google booking and reviews, and an automated waitlist for teams of up to nine. Platinum adds team goals, custom commissions and 2,500 text credits. Online invoices are charged 2.9% plus $0.30.

Fits: solo artists and small studios that want a polished client experience at a low published price.

Mangomint

Mangomint publishes one plan: $120 per location a month plus $10 per user, with scheduling, payments, online booking, client management, memberships, forms and charting, automated flows and campaigns in the platform. Add-ons include Phone at $70 per line for two-way calling and texting, Marketing credits from $30 a month, and Payroll at $50 a month plus $8 per worker. In-person card payments are 2.45% plus 15 cents.

Fits: salons and spas that want an all-features plan and clear add-on pricing.

Boulevard

Boulevard now publishes prices. Essentials is $143 a month for one location with up to five bookable provider calendars, 250 free texts and 1,000 email blasts. Premier ($234 per location, normally $293) adds unlimited professionals, and Prestige ($328 per location, normally $410) adds a Forms add-on and higher allowances (2,500 texts, 10,000 email blasts). The lower Premier and Prestige prices are a limited-time offer for new customers, and the page has a monthly or annual toggle without saying which cycle the prices reflect. Enterprise is by consultation.

Fits: premium salons and spas that care about a high-end booking and checkout experience.

Mindbody

Mindbody now starts at $79 a month per location in the US, per its October 2, 2026 pricing update. Starter covers booking, payments, a Mindbody app listing, basic reporting and email reminders, but not email or text marketing. Accelerate and Ultimate are quote-based, and automated email and text marketing campaigns arrive on Ultimate. Mindbody also lists a fixed fee of $0.10 to $0.30 per transaction on top of the processing rate, and 20% of a new app client's first purchase, capped at $30.

Fits: businesses that mix beauty with fitness and wellness services.

Phorest

Phorest does not publish plan prices. Its salon plans (Starter, Grow, Complete Advantage and Elite) all include appointments and POS, online booking, reminders and the marketing suite, with unlimited staff and devices. Loyalty, reputation management and a branded app arrive on higher plans, and 2-Way SMS is on Elite or available as an add-on. Phorest offers a demo instead of a free trial.

Fits: established salons that want marketing and retention tools built into the booking system.

Zenoti

Zenoti does not publish prices; you request a quote or a demo, and multi-location pricing is customized to your footprint. The platform covers appointments, payroll and commissions, POS, memberships, online booking, marketing automation and reputation management. Its AI agents, such as an AI Receptionist, require the AI Plus package.

Fits: multi-location salon and spa groups that need central control.

Where HubSpot fits for a salon

HubSpot is a general CRM, not a salon booking system. It does not replace your appointment book or POS. It makes sense when you want marketing and reporting your booking platform cannot do, for example lead capture for high-ticket services, email nurture for bridal or medspa inquiries, or one view across several brands.

What to know before you add it:

1. Connect your booking system. HubSpot built a free Mindbody integration with two-way, real-time contact sync. For other platforms, search the HubSpot App Marketplace for your booking system before you commit. Custom field mappings in HubSpot data sync need a Data Hub subscription.
2. Budget for the right tier. The free CRM covers up to two users, and HubSpot's FAQ says it holds 1,000 contacts. Starter starts at $7 per seat a month on a limited-time offer for new customers. Marketing Hub Professional starts at $800 a month with three core seats and a one-time $3,000 onboarding fee.
3. Plan for SMS separately. Sending marketing SMS in HubSpot requires Marketing Hub Professional or Enterprise plus the paid Marketing SMS add-on, and contacts need a US phone number starting with +1. Once you have it, go to Marketing > SMS (click More first if you see it), then click Create message.

If your booking platform already sends reminders and campaigns, many salons never need HubSpot. Add it when marketing is the bottleneck, not the calendar.

How to choose a salon CRM: a checklist

1. Does it build client profiles automatically from bookings and sales? If staff have to type history in, it will not stay current.
2. Does it include POS and payments, and at what rate? Ask for the in-person and online processing rates in writing.
3. How does the price scale? Per location, per staff member, per calendar or per plan. Model your team size a year from now.
4. What is included in messaging? Count free texts and emails, and the price per text after that.
5. Which marketing tools are on your plan? Several platforms keep text campaigns or loyalty on higher tiers or add-ons.
6. Are there marketplace commissions? Check whether new clients from the vendor's consumer app carry a fee.
7. Can you export your client data? Ask how you would get client records and history out if you switch.
8. Does it connect to the rest of your stack? Accounting, payroll, your website and, if you use one, HubSpot.

A worked example (hypothetical)

Imagine a salon with four bookable stylists comparing published software prices before card processing, texts and add-ons:

The gap between the cheapest and most expensive option is real, but so is the gap in what each plan includes. A salon that relies on text campaigns might pay more on a low base plan once marketing credits are added, so compare the full bill for the features you will use.

Getting help with salon marketing on HubSpot

INSIDEA is an Elite HubSpot Partner and the growth operating system for modern businesses. If your booking platform handles the calendar and you want HubSpot to run marketing on top, our HubSpot team can help you connect the two and set up the right tier.