Grow with the growth operating system
behind you.
INSIDEA partners with platforms whose customers need an agency, and with agencies and consultancies whose clients need a platform team. One relationship, two ways to work together, terms in writing.
One program, two models. Platform partner: your customers need an agency, we are that agency, on your partner program's terms. Co-sell: you introduce a company and stay in the room, we deliver, you earn 10% of project fees and 20% of the first year of any retainer. Every partner gets the same partner lead, the same one-page agreement, and the same quarterly review.
Platforms with customers, agencies with clients.
The common thread is a business that meets the need and wants a team it trusts to deliver it. If that is you, one of the two models below fits.
Platforms
CRM, marketing, and revenue platforms whose customers need an agency to onboard, implement, migrate, and run the product well. Your partner team needs a services partner it can send customers to without worrying.
Agencies
Creative, PR, performance, and web agencies whose clients ask for HubSpot, RevOps, or AI work you do not deliver in-house. You keep the relationship, we bring the platform team.
Consultancies
Strategy firms, fractional CMOs and CROs, and GTM advisors whose clients want the systems built, not another recommendation. You stay on strategy, we build.
Same program. Pick who brings the customer.
The model only changes who brings the customer. The partner lead, the agreement, and the quarterly review are the same for both.
Platform partner
Your customers need an agency. We are that agency.
You send us customers who need onboarding, implementation, migration, or managed services. We deliver with a certified team that makes your product stick, and we show up in your partner directory and your co-marketing.
- Runs on your partner program's own terms
- You get adoption and retention on your platform
- We get customers and partner tier
- Joint case studies, webinars, and a shared pipeline review each quarter
Co-sell
You introduce, we deliver, you stay in the room.
You bring a client who needs what we do and stay part of the conversation. INSIDEA scopes, proposes, closes, and runs the engagement under its own name, and you are paid on what we collect.
- 10% of one-time project fees
- 20% of the first twelve months of any retainer
- Paid on collected invoices, not on signature
- Expansion in year one counts; renewal into year two does not
A retainer is a recurring engagement with a minimum six-month term. Anything shorter is a project. Commission is calculated on invoices INSIDEA has collected, never on signature.
Five things, whichever model you pick.
A named partner lead
One person at INSIDEA owns your partnership and answers within one business day. Not a shared inbox, not a ticket queue.
A one-page agreement
Terms you can read in five minutes and sign once. The model, the numbers, the exclusivity, and the payment dates, nothing else.
Quarterly pipeline reviews
What is moving, what is stuck, and what to do next, reviewed together every quarter with the numbers on the table.
Co-marketing
Joint case studies, webinars, and a listing in our partner directory. Your name next to ours where our customers look.
The credentials
Elite HubSpot Partner, rated 4.99 across 500+ verified reviews, Official Salesforce Partner, Aircall Gold Partner, Pipedrive Authorized Partner. Behind your offer, or beside it.
From application to first deal in five steps.
Apply
One form. Tell us who you are, which model you lean toward, and what your clients or customers ask for that you cannot deliver today. Not sure is an acceptable answer.
Reply in a day, call within the week
A working session with the person who owns partnerships at INSIDEA. We learn your business, you learn how we deliver and which model fits.
Model confirmed, one-pager signed
We agree the model, the numbers, and the handoff. The agreement is one page, signed once. Some partners run both models, one engagement at a time.
First engagement
Co-sell partners bring their first introduction. Platform partners send their first customer.
Quarterly rhythm
Pipeline review each quarter, co-marketing on the calendar, and a partner lead who picks up the phone.
The partnerships we already run.
Platform partnerships we run today. HubSpot, Mailchimp, Pipedrive, and Zapier already send us their customers, and their partner teams know our delivery.
Common questions.
What is a Strategic Partnership with INSIDEA?
An ongoing commercial relationship with a business whose customers or clients need what INSIDEA does. There are two models: platform partner, for platforms whose customers need an agency, and co-sell, for agencies and consultancies that introduce a company and stay in the room.
Which model is right for us?
If you run a platform and your customers need someone to implement and run it, platform partner. If you are an agency or consultancy and your clients need HubSpot, RevOps, marketing, AI, or automation work you do not deliver, co-sell. We confirm the model on the first call.
Is there a minimum number of introductions or amount of revenue?
No. There is no minimum volume and no revenue commitment. What matters is relevant introductions and a partnership that works for both sides, which we review together each quarter.
What does a platform get from a platform partnership with INSIDEA?
Customers who stay. Platforms lose accounts when the product is bought and never properly set up. INSIDEA onboards, implements, migrates, and runs the platform for those customers, so adoption goes up and churn goes down. The partnership runs on the platform's own partner program terms. The platform sends customers, INSIDEA delivers, and both sides share case studies, webinars, and a quarterly pipeline review.
Do you offer whitelabel?
Not as a program. We work in the open, because your client gets an Elite HubSpot Partner they can see and you still earn on the work through co-sell. If a specific engagement has to run under your brand, raise it on the intro call and we will tell you straight whether we can do it.
Can a partner run both models?
Yes. A platform partner can also co-sell when its own team introduces a customer that needs more than implementation. Each engagement is one model, agreed at scoping.
How is co-sell commission calculated and paid?
10% of one-time project fees and 20% of the first twelve months of any retainer, on invoices INSIDEA has actually collected. Project commission is paid within 30 days of the project invoice being paid. Retainer commission is paid quarterly against the retainer months collected, so a customer who leaves in month four earns you four months.
What counts as a retainer?
A recurring engagement with a minimum term of six months, invoiced monthly. Anything shorter is a project and pays 10%. Expansion sold inside the first year, a new Hub or a new service line, is commission-bearing. Renewing the same retainer into a second year is not.
What if the client pauses, cancels, or pays late?
Commission follows the money INSIDEA actually collects. Commission on an unpaid invoice is not due until that invoice is paid. A client who ends a retainer early earns you commission on the months they paid.
What if the scope or value of the work changes?
Commission is calculated on the fees INSIDEA collects for the engagement as it actually runs. If the scope changes, the new fees show up on your commission statement.
Can we see the deal value and the payments?
Yes. Every payment comes with a commission statement naming the customer, the invoices collected, and the amount, and we walk through active and upcoming deals in the quarterly pipeline review.
Is there any exclusivity?
Not on your side. You can work with other agencies and list other services partners. On our side, yes: we never use your introduction to cut you out, we tell you before proposing new work to a customer you introduced, and if a customer asks who introduced them, we say so.
Do we need to sign anything?
One page. It names the model, the numbers, the exclusivity on your customers, and the payment dates. Platform partnerships sometimes run on the platform's own partner agreement instead, and that is fine.
How do we become a strategic partner?
Apply with the form on this page. You get a reply within one business day and a working call within the week, where we agree the model. You sign a one-page agreement once, and the aim is a first engagement within 30 days.
I just know one company that needs INSIDEA. Is this the right page?
No, and that is fine. The referral program at /refer pays a flat $1,000 when a company you introduce becomes a customer, or $2,500 when their first payment to INSIDEA is above $25,000, with a one-minute form and no agreement to sign. This page is for organisations that will be introducing or delivering on a continuing basis.
Tell us about your business.
The first call is a working session with the person who owns partnerships at INSIDEA. We learn your customers or clients and what they ask you for, you learn how we deliver and which model fits. No decks, no canned pitch. You hear back within one business day.
- One-page agreement, signed once
- Paid on collected invoices, within 30 days
- Your introductions stay yours. We never cut you out
- Quarterly pipeline review with the numbers on the table
Apply to partner
By submitting you agree to receive communications from INSIDEA. See our Privacy Policy.
Your customers, our delivery.
One form, one call, one page to sign. Then the work.