Grow with the growth operating system
behind you.
INSIDEA partners with platforms whose customers need an agency, and with agencies and consultancies whose clients need a platform team. One relationship, three ways to work together, terms in writing.
One program, three models. Platform partner: your customers need an agency, we are that agency, no fees either way. Co-sell: you introduce a company and stay in the room, we deliver, you earn 10% of project fees and 20% of the first year of any retainer. Delivery partner: we build behind your brand at a fixed fee from $2,000, your markup is yours. Every partner gets the same partner lead, the same one-page agreement, and the same quarterly review.
Platforms with customers, agencies with clients.
The common thread is a business that meets the need and wants a team it trusts to deliver it. If that is you, one of the three models below fits.
Platforms
CRM, marketing, and revenue platforms whose customers need an agency to onboard, implement, migrate, and run the product well. Your partner team needs a services partner it can send customers to without worrying.
Agencies
Creative, PR, performance, and web agencies whose clients ask for HubSpot, RevOps, or AI work you do not deliver in-house. You keep the relationship, we bring the platform team.
Consultancies
Strategy firms, fractional CMOs and CROs, and GTM advisors whose clients want the systems built, not another recommendation. You stay on strategy, we build.
Same program. Pick who brings the customer.
The model only changes who brings the customer and whose name is on the work. The partner lead, the agreement, and the quarterly review are the same for all three.
Platform partner
Your customers need an agency. We are that agency.
You send us customers who need onboarding, implementation, migration, or managed services. We deliver with a certified team that makes your product stick, and we show up in your partner directory and your co-marketing.
- No fees in either direction
- You get adoption and retention on your platform
- We get customers and partner tier
- Joint case studies, webinars, and a shared pipeline review each quarter
Co-sell
You introduce, we deliver, you stay in the room.
You bring a client who needs what we do and stay part of the conversation. INSIDEA scopes, proposes, closes, and runs the engagement under its own name, and you are paid on what we collect.
- 10% of one-time project fees
- 20% of the first twelve months of any retainer
- Paid on collected invoices, not on signature
- Expansion in year one counts; renewal into year two does not
Delivery partner
We build behind your brand. Whitelabel, in plain terms.
The customer signs with you and sees your brand on every deliverable. INSIDEA scopes and executes the technical work in the background at a fixed fee, and you set your own price on top.
- INSIDEA fixed fee from $2,000 per engagement, scoped at proposal
- Your markup on top is yours to set; the margin is yours
- Contractually exclusive on the customer relationship
- 30-day post-launch support included
A retainer is a recurring engagement with a minimum six-month term. Anything shorter is a project. Commission is calculated on invoices INSIDEA has collected, never on signature. Delivery partner is whitelabel under a plainer name; agencies that know it by that word will find the same terms on our HubSpot whitelabel page.
Six things, whichever model you pick.
A named partner lead
One person at INSIDEA owns your partnership and answers within one business day. Not a shared inbox, not a ticket queue.
A one-page agreement
Terms you can read in five minutes and sign once. The model, the numbers, the exclusivity, and the payment dates, nothing else.
Quarterly pipeline reviews
What is moving, what is stuck, and what to do next, reviewed together every quarter with the numbers on the table.
Co-marketing
Joint case studies, webinars, and a listing in our partner directory. Your name next to ours where our customers look.
Partner pricing
Scoped fixed fees your margin can sit on top of, so you know what you make before the engagement starts.
The credentials
Elite HubSpot Partner, rated 4.99 across 450+ verified reviews, Official Salesforce Partner, Mailchimp Pro, Pipedrive Elite. Behind your offer, or beside it.
From application to first deal in five steps.
Apply
One form. Tell us who you are, which model you lean toward, and what your clients or customers ask for that you cannot deliver today. Not sure is an acceptable answer.
Intro call within one business day
A working session with the person who owns partnerships at INSIDEA. We learn your business, you learn how we deliver and which model fits.
Model confirmed, one-pager signed
We agree the model, the numbers, and the handoff. The agreement is one page, signed once. Some partners run two models, one engagement at a time.
First engagement
Delivery partners start with a paid pilot at a discounted rate. Co-sell partners bring their first introduction. Platform partners send their first customer.
Quarterly rhythm
Pipeline review each quarter, co-marketing on the calendar, and a partner lead who picks up the phone.
The partnerships we already run.
These platforms send INSIDEA customers today, and their partner teams know our delivery. 1,500+ businesses across 25+ countries have come through one of these doors.
Common questions.
What does a platform get from a platform partnership with INSIDEA?
Customers who stay. Platforms lose accounts when the product is bought and never properly set up. INSIDEA onboards, implements, migrates, and runs the platform for those customers, so adoption goes up and churn goes down. There are no fees between the platform and INSIDEA. The platform sends customers, INSIDEA delivers, and both sides share case studies, webinars, and a quarterly pipeline review.
Is delivery partner the same as whitelabel?
Yes. Delivery partner is whitelabel under a name that describes what happens: the agency owns the customer and the brand, INSIDEA builds behind it at a fixed fee from $2,000 per engagement, and the agency sets its own price on top. The customer relationship is contractually exclusive to the agency.
Can a partner run more than one model?
Yes. Each engagement is one model, agreed at scoping. Agencies often deliver under their own brand for clients they want to serve directly and co-sell the ones they do not. A platform partner can also co-sell when its own team introduces a customer that needs more than implementation.
How is co-sell commission calculated and paid?
10% of one-time project fees and 20% of the first twelve months of any retainer, on invoices INSIDEA has actually collected. Project commission is paid within 30 days of the project invoice being paid. Retainer commission is paid quarterly against the retainer months collected, so a customer who leaves in month four earns you four months.
What counts as a retainer?
A recurring engagement with a minimum term of six months, invoiced monthly. Anything shorter is a project and pays 10%. Expansion sold inside the first year, a new Hub or a new service line, is commission-bearing. Renewing the same retainer into a second year is not.
Is there any exclusivity?
Not on your side. You can work with other delivery partners, recommend other agencies, and list other services partners. On our side, yes: we never approach a customer you introduced or delivered for, and if a customer asks who did the work, we say so and point them back to you.
Do we need to sign anything?
One page. It names the model, the numbers, the exclusivity on your customers, and the payment dates. Platform partnerships sometimes run on the platform's own partner agreement instead, and that is fine.
I just know one company that needs INSIDEA. Is this the right page?
No, and that is fine. The referral program at /refer pays a flat $1,000 when a company you introduce becomes a customer, or $2,500 above $25,000 in first-year value, with a one-minute form and no agreement to sign. This page is for organisations that will be introducing or delivering on a continuing basis.
Tell us about your business.
The first call is a working session with the person who owns partnerships at INSIDEA. We learn your customers or clients and what they ask you for, you learn how we deliver and which model fits. No decks, no canned pitch. You hear back within one business day.
- One-page agreement, signed once
- Paid on collected invoices, within 30 days
- Your customers stay yours. We do not poach, ever
- Quarterly pipeline review with the numbers on the table
Apply to partner
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Your customers, our delivery.
One form, one call, one page to sign. Then the work.