Home every weekend, paid every mile.
INSIDEA designed this homepage for a regional trucking carrier hiring drivers. Zellby Freight Lines is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Logistics, energy and transport
- Typeface
- Cinzel Decorative
A 140-truck dry van carrier in Indiana that recruits company drivers for regional lanes with set home time, and a homepage that answers pay and home time first: warm butter, deep navy, barn red and soft green, ornate engraved-style capitals and a driver pay estimator by route and experience.
The brief
Experienced drivers are wary of recruiting promises about miles and home time that never hold. Show typical weekly miles, the pay that follows and the exact home-time window for each route in the first screen.
The direction
A hometown welcome, with a warm butter canvas, deep navy type and barn red. The hero panel is a pay estimator: pick a route and experience level to see typical miles, weekly pay ranges and a week strip marking road days and home time.
The detail
Monday to Friday legs of 470, 500, 480, 500 and 400 miles make the 2,350-mile week, 2,350 at $0.64 is $1,504, and 50 such weeks is the estimated $75,200, with 58 hours home from Fri 7 p.m. to Mon 5 a.m. The page labels every figure an estimate from 2025 dispatch records, not a pay guarantee.
- Display
- Cinzel Decorative
- Text
- Nunito
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