Land kept open, for good.
INSIDEA designed this homepage for a land trust. Wildmarrow Land Trust is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Non-profit and community
- Typeface
- Besley
A land trust that shows its work on a map: lichen, deep forest and moss green, a sturdy book serif and an illustrated preserve map.
The brief
Members and landowners cannot picture what a land trust has protected. Draw it, and let walkers find a preserve that suits them.
The direction
Calm and rooted, with a sturdy book serif. The hero is an illustrated map of 14 preserves and farm easements, filtered by trail length, dogs and accessible paths.
The detail
The preserves add to 6,240 acres and the easements to 3,910, every filter's acres and miles match the map, and the landowner path gives no legal or tax advice.
- Display
- Besley
- Text
- Commissioner
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