INSIDEA
Food, hospitality and leisure · Website concept

Barrel releases from the back forty.

INSIDEA designed this homepage for a farmhouse brewery's barrel-aged releases. Tapwright Farm Brewery is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Tapwright Farm Brewery concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Food, hospitality and leisure
Typeface
Sancreek
Design notes

A farmhouse brewery on a working Vermont farm that sells numbered barrel-aged bottle releases for barn pickup, and a homepage built around the next drop: field mustard, barn green, cream and rust red, a western-poster display face and a release countdown with bottles left.

The brief

Fans of small-batch releases want to know how many bottles are left and when they can collect before the batch is gone. Show the bottles remaining, the per-person limit and the pickup weekend in the first screen.

The direction

Sunny and rustic, with a western-poster display face on mustard, barn green and cream. The hero panel is the Release No. 14 card: a countdown to reservations closing, bottles left, a 4-bottle limit and a pickup-window picker for Nov 21 and 22.

The detail

788 reserved plus 412 left make the 1,200 numbered bottles, and 2 bottles at $24 total $48.00. The page refuses shipping outright, so every bottle leaves from the barn door after an ID check.

Palette
Cream
#FFF8E7
Green
#24432F
Mustard
#F6D35B
Rust
#A64B2A
Wheat
#F6EBCF
Typography
Display
Sancreek
Text
Nunito Sans

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