In by 10, folded by 5.
INSIDEA designed this homepage for a same-day wash and fold laundromat. Sudsbury Wash & Fold is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Personal and auto services
- Typeface
- Spicy Rice
A laundromat that sells same-day wash and fold by the pound, and a homepage that prices your bag before you leave home: sunshine yellow, deep navy, bubblegum pink and cream, a round chunky display face and a bag-weight price calculator with a cutoff clock.
The brief
People hand over a bag of laundry without knowing what it will cost or whether it will be back today. Show the price per pound, the same-day cutoff and the ready time in the first screen.
The direction
Playful and bubbly, with round chunky type on sunshine yellow and navy. The hero panel is a working estimate: a bag-weight slider, per-bag add-ons, a countdown to the 10 am cutoff and a ready time of today at 5 pm.
The detail
18 lb at $1.95 comes to $35.10, and the $5 hang-dry add-on makes the $40.10 due on ticket S-2418, while the 12, 10 and 4 self-serve washers make the 26 that join 18 dryers for 44 machines. The page never promises stains will come out, only a $4 pretreat of marked spots by hand.
- Display
- Spicy Rice
- Text
- Varela Round
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