INSIDEA
Construction and commercial real estate · Website concept

Your lumber list, on site by seven.

INSIDEA designed this homepage for a family lumberyard serving framing crews. Studwyck Lumber & Supply is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Studwyck Lumber & Supply concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Construction and commercial real estate
Typeface
Frank Ruhl Libre
Design notes

A family lumberyard that turns a framing contractor's takeoff into a priced, stocked and delivered order by seven the next morning: kraft paper, forest green, rust and pencil gray, a sturdy newspaper serif and a priced takeoff with stock counts, a suggested swap and truck slots.

The brief

Framing crews lose mornings retyping material lists into quote forms and finding out about shortages on delivery day. Show a priced takeoff with what is actually in the yard, any shorts and the next truck in the first screen.

The direction

Like a lumberyard ledger, with kraft paper backgrounds, forest green text and rust accents under a newspaper serif. The hero is an uploaded takeoff priced line by line against yard counts, with a short line flagged and a cheaper swap offered, truck slots and the order total on Net 30 terms.

The detail

The six priced lines add to $11,716.18 and the $85 drop makes $11,801.18, and swapping all 48 joists from $31.40 Doug fir to $27.90 Hem-fir saves exactly the $168.00 shown. The page never substitutes without sign-off and tells framers to check any swap against their plan.

Palette
Kraft
#F3EBDD
Forest
#1F3B2D
Rust
#A8522A
Pencil
#5B5A52
Paper
#FBF7EF
Typography
Display
Frank Ruhl Libre
Text
Source Sans 3

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