INSIDEA
Software and SaaS · Website concept

212 stops. 14 vans. On time.

INSIDEA designed this homepage for route planning software for delivery fleets. Stopmeter is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Stopmeter concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Software and SaaS
Typeface
IBM Plex Sans Arabic
Design notes

Route planning and live driver tracking software for local delivery fleets that flags a late stop while there is still time to move it: a deep teal-black map, pale type, taxi yellow for vans and cyan for routes, a squared technical display face and a live dispatch board.

The brief

Dispatchers usually learn a van is running late when the customer calls to complain. Show every van, the stops left, today's on-time rate and the one delivery about to slip, with a fix, in the first screen.

The direction

Night dispatch, with a dark teal map, yellow vans and cyan route lines in a squared technical face. The hero is a live board with a map of 14 vans, one van's stop list with ETAs and a 14-minute late flag, and a suggested swap to a nearby van that lands inside the cutoff.

The detail

The 250 deliveries done plus the 212 left make the 462 planned, and 242 of 250 on time is the 96.8% in the top panel. The page limits tracking to the driver's shift and says dispatch cannot see a phone's location outside those hours.

Palette
Night
#0D1B1E
Pale
#E8F1F2
Yellow
#FFD23F
Cyan
#3EC1D3
Panel
#12282C
Typography
Display
IBM Plex Sans Arabic
Text
Barlow

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