Hot, cold, rest. Repeat.
INSIDEA designed this homepage for a thermal bathhouse sold in two-hour sessions. Steamyard Bathhouse is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Personal and auto services
- Typeface
- Anta
A thermal bathhouse with saunas, hot pools and cold plunges, sold in two-hour sessions capped at 40 guests: slate black, fog gray, heated orange and ice blue, wide extended capitals and a live session board with spots left and every temperature.
The brief
Bathhouse guests worry about arriving to a crowded sauna or a booked-out evening. Show how many spots are left in each session and how hot or cold every room is right now in the first screen.
The direction
Dark slate and fog gray, with orange for heat and ice blue for cold, set in wide extended capitals. The hero is a live session board with spots left in each two-hour block and current temperatures for the sauna, steam room, pools and plunges, plus the next aufguss.
The detail
Rounds starting at 0:10, 0:36 and 1:02, each 12 minutes of heat, 2 of cold and 12 of rest, bring guests to the tea lounge at 1:28, and $430 for ten sessions is the $43 a session quoted. The page makes no health claims and asks pregnant guests and anyone with a heart or blood pressure condition to check with a doctor first.
- Display
- Anta
- Text
- Inter
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