An exam and two pairs, one price.
INSIDEA designed this homepage for a value eyewear shop with a bundled exam. Spexley Eyewear is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Health and wellness clinics
- Typeface
- Gorditas
A value eyewear shop in Milwaukee that sells an eye exam and two pairs of glasses at one bundled price: bright lemon, black ink, cherry red and cobalt blue, a chunky cartoon display face and a bundle builder whose total updates as you pick frames, lenses and coatings.
The brief
Glasses shoppers dread the register, where lens fees and coatings turn a cheap frame into a big bill. Show the bundle price, every upgrade and its cost, and when the glasses will be ready in the first screen.
The direction
Loud and fun, with a lemon canvas, black type and cherry and cobalt accents in a fat cartoon display face. The hero is a bundle builder with the exam time, a frame tier and lens choice for each pair, coatings for both, a running total and the pickup day.
The detail
The 84 Everyday, 38 Standout and 18 Studio frames add to the 140 on the wall, and the builder's $189 with 0 upgrades matches the price on the door. On insurance the page admits it is out of network with most plans and offers an itemized receipt instead.
- Display
- Gorditas
- Text
- Rubik
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