Learn to drive at your own pace.
INSIDEA designed this homepage for a driving school for nervous adult beginners. Softbrake Driving Lessons is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Personal and auto services
- Typeface
- Andada Pro
A team of driving instructors for adult beginners and nervous drivers that matches each learner with one instructor and picks them up at home: light sage, deep teal, soft coral and white, a gentle humanist serif and a booking flow with a matched instructor and a week of open lessons.
The brief
Adults who never learned to drive are often too anxious to call a driving school and admit it. Show who will teach them, where the lesson starts, when it can happen and what it costs in the first screen.
The direction
Calm and reassuring, with sage backgrounds, deep teal text and soft coral buttons under a gentle serif. The hero is a booking flow that shows the matched instructor, home pickup, lesson lengths and prices, and a week of open times with one lesson picked.
The detail
Five 90-minute lessons at $90 make the $450 pack, $25 less than five at $95, and the instructors shown are introduced as four of the nine on staff. The page never promises a road test pass: learners move on only when they and their instructor agree they are ready.
- Display
- Andada Pro
- Text
- PT Sans
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