INSIDEA
Home services · Website concept

Termites work quietly. We look closer.

INSIDEA designed this homepage for a termite inspection and treatment specialist. Sillwork Termite Co. is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Sillwork Termite Co. concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Home services
Typeface
Vidaloka
Design notes

A termite specialist that offers a free inspection and prices both treatments before a homeowner commits: dark timber, cream text, warning amber and wood tan, a strong classic serif and an inspection report with a marked-up foundation plan.

The brief

Homeowners fear a termite inspection is just a setup for a high-pressure sale. Show what a free inspection finds, where it was found and what each treatment would cost for that house in the first screen.

The direction

Like an inspector's written report, with dark timber backgrounds, cream text and amber warning marks under a sturdy serif. The hero is a sample report with a foundation plan marking active and conducive spots, a findings list and the liquid barrier and bait station options priced side by side.

The detail

14 bait stations at $85 make the $1,190 up front, and $30 a month of monitoring brings the first year to $1,550, against $1,500 for 200 ft of liquid barrier at $7.50. On kids and pets the page never claims either option is safe; it points to EPA-registered products and the label precautions.

Palette
Timber
#1E1914
Cream
#F3EBDD
Amber
#E0A030
Tan
#8C6D4F
Bark
#3A3027
Typography
Display
Vidaloka
Text
Source Sans 3

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