Every shot logged, every session.
INSIDEA designed this homepage for a youth basketball training gym. Rimlight Hoops Academy is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Schools and kids
- Typeface
- Ultra
An indoor basketball gym that runs skills sessions and small groups for players 10 to 18 and charts every shot by zone: hardwood black, ball orange, scoreboard white and court-line blue, a heavy poster slab display and a player's session tracker with a shot chart.
The brief
Parents pay for training but only hear that practice went fine, with no way to see whether their player is improving. Show shots logged, make rates by zone and the next open group in the first screen.
The direction
Dark like a gym at night, with ball-orange highlights, scoreboard-white numbers and a heavy slab-serif display. The hero is a player's session tracker with a five-zone shot chart, made and attempted shots by zone, the week's sessions and the next small group with spots open.
The detail
The two corners' 22 of 46 and 25 of 54 make the 47 of 100 behind the 47% corner rate, and the week's three sessions of 138, 126 and 148 shots add to the 412 logged. The page promises a chart and next week's focus, never a roster spot or a scholarship.
- Display
- Ultra
- Text
- Rethink Sans
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