Wine made downtown, shipped to you.
INSIDEA designed this homepage for a downtown urban winery and wine club. Racklow Urban Winery is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Food, hospitality and leisure
- Typeface
- Parkinsans
A downtown winery making small lots in a converted freight warehouse, whose homepage lets members build their own club box: blush plaster, terracotta and ink navy, big friendly grotesk headings and a club box builder with a live price.
The brief
Wine club members drop out when every box is a surprise they cannot change or pause. Show the bottle count, the red, white and rose mix, the shipping rhythm and the box price in the first screen.
The direction
Modern and graphic, with warm plaster backgrounds, terracotta buttons and navy type in big rounded grotesk headings. The hero is a club box builder for 3, 6 or 12 bottles, a mix by color and a shipping rhythm, with the box price, shelf price, savings and yearly total updating as you choose.
The detail
Three reds at $30, two whites at $27 and a rose at $24 make the $168 box, $24 under the $192 shelf price, and the six lots of 220, 140, 260, 180, 150 and 230 cases add to 1,180. The page is open that it ships to only 31 states and that an adult must sign for every box.
- Display
- Parkinsans
- Text
- Manrope
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