INSIDEA
Health and wellness clinics · Website concept

Walk in. No appointment needed.

INSIDEA designed this homepage for a walk-in chiropractic membership studio. Qwellon Chiropractic Club is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Qwellon Chiropractic Club concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Health and wellness clinics
Typeface
Modak
Design notes

A walk-in chiropractic studio in Denver that sells monthly visit plans and shows its live wait on the homepage: bright sky blue, navy ink, bubblegum pink and sunshine yellow, a big round playful display face and a wait board beside a plan price card.

The brief

People with a stiff back put off care because booking feels like a chore and they cannot tell how long they will wait. Show the live walk-in wait and what a visit costs on a plan in the first screen.

The direction

Bright, poppy and easygoing, with pink buttons and sunny highlights in a bubbly display face. The hero shows the wait right now with the math behind it, a typical-day wait chart and the Four a month plan with its per-visit price against a drop-in.

The detail

Four visits for $79 come to $19.75 each, $61 less than four $35 drop-ins, and 2 people ahead across 2 tables at 10 minutes a visit gives the 10-minute wait. The page says it is not an urgent care clinic and leaves insurance reimbursement up to each patient's own plan.

Palette
Sky
#EAF6FF
Navy
#102A43
Pink
#FF5FA2
Sun
#FFD43B
White
#FFFFFF
Typography
Display
Modak
Text
Varela Round

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