Clean, with every ingredient listed.
INSIDEA designed this homepage for a plant-based home cleaning service. Puretwig Natural Cleaning is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Home services
- Typeface
- Unna
A plant-based home cleaning service that sends every household a label of each product and ingredient two days before the visit: warm linen, olive ink, sage green and clay pink, an elegant old-style serif and a room-by-room ingredient label beside the booking form.
The brief
Households with kids, pets or sensitivities hesitate to let a cleaner in without knowing what goes on every surface. Show each product and every ingredient, room by room, next to the price and booking in the first screen.
The direction
Calm and apothecary-like, with linen backgrounds, olive text and sage and clay accents under an old-style serif. The hero is a home label listing each room's products, their ingredients and time, set beside a booking form that totals the price.
The detail
The $148 standard clean plus $24 for a third bedroom and $32 for a second bathroom makes $204, and the room times of 55, 70, 50 and 25 minutes add to the label's 3 h 20 min. The page states that none of the nine products is a disinfectant and that it cannot say whether a product suits a specific condition.
- Display
- Unna
- Text
- Karla
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