Your pour, right on time.
INSIDEA designed this homepage for a ready-mix concrete supplier. Pourday Concrete is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Manufacturing and industrial
- Typeface
- Titan One
A ready-mix concrete supplier in Iowa that lets contractors order a pour and watch each truck from plant to forms: wet concrete gray, white type, mixer yellow and sky blue, a fat friendly display face and a pour planner with a live truck tracker.
The brief
Contractors pay finishers to stand around when a concrete truck is late and nobody can say where it is. Show the order, the price and when each truck will reach the forms in the first screen.
The direction
Bold and job-site tough, with dark wet-concrete gray, white type and mixer-yellow buttons in a chunky display face. The hero is a pour planner for yards, mix, slump, first truck and spacing, with a running estimate and a tracker showing trucks en route from the plant.
The detail
Eighteen yards of the $174 driveway mix makes the $3,132 estimate as two 9-yard loads, and the plants' 16 and 12 trucks add to the fleet of 28. The page does not claim every truck is on time: it publishes 96.4% within 10 minutes of the booked slot.
- Display
- Titan One
- Text
- Rubik
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