Lots cleared before the first shift.
INSIDEA designed this homepage for a commercial snow removal contractor. Plowmere Grounds & Snow is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Construction and commercial real estate
- Typeface
- Concert One
A snow and grounds contractor for business parks and hospitals whose homepage lets facilities teams watch every lot go from waiting to plowed to salted: icy white, pine green and salt-truck orange, a bouncy rounded display face and a live storm board.
The brief
Facilities directors drive in at 5 AM on storm nights just to check whether the lots are clear before staff arrive. Show live storm progress, lot by lot, in the first screen.
The direction
Bright and friendly snow-day colors, with deep pine type, salt-truck orange buttons and a rounded display face. The hero is a route storm board with the storm total, lots plowed, salt applied, the next truck pass and an hour-by-hour snowfall chart you can replay.
The detail
The board's 18 of 24 lots plowed leaves the 6 still waiting, and the 3 loaded spare trucks match one spare for each of the 3 routes. The page is careful to say the board shown is its own dispatch view, and that each client sees only its own properties.
- Display
- Concert One
- Text
- Mulish
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