Ballet, taught grade by grade.
INSIDEA designed this homepage for a graded classical ballet school. Pirlova Ballet School is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Schools and kids
- Typeface
- Bona Nova
A classical ballet school in Norbridge, Vermont that teaches graded classes from age 4 and stages a winter performance, with a pale and graceful homepage: blush white, slate ink, powder pink and pewter, a calligraphic old-style serif and a weekly timetable by grade that opens into a free trial class picker.
The brief
Parents do not know which ballet class fits their child's age or what joining partway through a term will cost. The first screen must show every grade with its ages, days, studio and places left, and let them pick a free trial.
The direction
Pale and graceful, with blush and slate tones, powder pink accents and a calligraphic serif. The hero timetable lists eight grades and opens Grade 2 to show its teacher, open trial dates and the price of the classes left in term.
The detail
Grade 2 is 2 classes a week for 13 weeks at $18, the $468 term fee, and a Nov 9 trial leaves 9 classes for $162; the program's acts run 26 and 30 minutes with a 15-minute intermission for 71. The page says pointe never starts by age alone.
- Display
- Bona Nova
- Text
- Mulish
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