Out on the water by nine.
INSIDEA designed this homepage for a lake kayak and paddleboard outfitter. Paddlebright Outfitters is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Food, hospitality and leisure
- Typeface
- Sour Gummy
A kayak and paddleboard outfitter on Kinnimore Lake that sells guided tours and hourly rentals online, with a bright outdoorsy homepage: sky white, lake teal, life-jacket orange and pale shallows blue, a rounded friendly display face and a booking panel with tomorrow's departures, boats left and a small wind and water forecast.
The brief
Families planning a paddle want to know if there is room tomorrow and whether the lake will be calm before they commit. The first screen must show each departure with boats left, the price and the morning forecast.
The direction
Bright and outdoorsy, with sky white and lake teal, orange for booking and a rounded display face. The hero lists four departures for tomorrow with seats left, wind and water temperature at the top and a running total for two adults.
The detail
Two adults on Morning Glass at $59 is $118, the fleet of 24 single kayaks, 8 tandems and 16 boards makes the 48 boats, and four hours of a single kayak at $69 saves $19 on four $22 hours. The page says no experience is needed on three of its four tours, not all of them.
- Display
- Sour Gummy
- Text
- Mulish
Want a site like this?
30 minutes with our team. We look at your current site and what a rebuild would take.
How INSIDEA works
