Give someone a whole afternoon off.
INSIDEA designed this homepage for a couples spa selling gift packages. Lullwood is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Personal and auto services
- Typeface
- Lobster Two
A Santa Fe couples and celebration spa that sells gift packages and half-day visits, with a homepage built around giving: blush pink, berry, cream and deep plum, a looping script display and a gift builder that previews the card as the giver picks treatments, extras and a note.
The brief
Givers want a spa gift that feels personal, but they cannot pick a date for someone else's calendar. The first screen must let them build the gift, see the card the couple will receive and know the recipients choose the day.
The direction
Romantic and playful, with blush and cream grounds, plum text and a looping script for headings. The hero builder steps through treatment, extras, note and payment, with a live card preview and a running total beside it.
The detail
The sample gift adds a $240 couples massage, a $35 foot soak and $28 champagne and truffles for $303, and the two extras alone are the $63 shown in step one. The page says plainly that gratuity is not included.
- Display
- Lobster Two
- Text
- Cabin
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