Third‑floor walk‑up? No problem.
INSIDEA designed this homepage for an hourly apartment moving company. Liftnik Movers is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Home services
- Typeface
- Carter One
A local apartment mover that charges by the hour, with a homepage that lets customers size the crew and price the move themselves: sunny butter canvas, ink black, tomato red and sky blue, a bouncy rounded display face and a live estimator for rooms, stairs, distance and crew.
The brief
Renters dread hourly movers because they cannot tell how many hours stairs and distance will add. The first screen must turn rooms, flights and miles into a crew size, hours and a price before anyone books.
The direction
City playful, with a warm butter background, a bouncy display face and tomato red for every action. The hero estimator compares 2, 3 and 4 movers side by side, marks the lowest price and the fastest, and shows the line items behind the total.
The detail
The FAQ shows 8.5 + 2 = 10.5 mover-hours, divided by 2.8 is 3.75 hours, plus 0.75 hours of driving for 4.5 hours at $136, or $612. The sample bill ran 4.25 hours for $578.00, less the $50.00 deposit is $528.00, and the page admits add-ons are not in the online estimate.
- Display
- Carter One
- Text
- Jost
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