INSIDEA
Health and wellness clinics · Website concept

Start physical therapy this week.

INSIDEA designed this homepage for an orthopedic physical therapy clinic. Larrowby Physical Therapy is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Larrowby Physical Therapy concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Health and wellness clinics
Typeface
Didact Gothic
Design notes

An orthopedic physical therapy clinic in Tucson that turns a coverage question into a booked evaluation: white, pale aqua, deep teal ink and coral, a clean geometric sans display face and a three-step coverage checker.

The brief

People in pain want to know if their plan covers therapy, what each visit costs and whether they need a referral before they book. Show network status, copay, referral rules and real openings in the first screen.

The direction

Clinical but warm: white and pale aqua with deep teal type and a coral action color, set in a rounded geometric sans. The hero panel is a coverage check that takes a plan, shows network, copay, referral and visit limit, then offers three evaluation times.

The detail

The first evaluation's 10, 20, 15 and 15 minute blocks make 60, the self-pay example of $145 plus 7 follow-ups at $115 comes to $950, and the openings list adds 2, 3, 2 and 2 to the 9 left this week. Every copay is called an estimate that assumes the deductible is met or does not apply.

Palette
Canvas
#FAFCFC
Ink
#0E3B43
Aqua
#1FB5AD
Coral
#FF8A73
Mist
#EEF6F6
Typography
Display
Didact Gothic
Text
Public Sans

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