Train with a plan, every week.
INSIDEA designed this homepage for a youth soccer academy. Kickwell Soccer Academy is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Schools and kids
- Typeface
- Kdam Thmor Pro
A youth soccer academy that runs age-group training, tryouts and weekend clinics for players born 2013 to 2019: deep field green, chalk white, floodlight yellow and kit red, squared sporty capitals and a schedule finder by birth year.
The brief
Parents need to know which age group their child is in, which nights they train, where, and when tryouts are, so they can plan the whole season. The first screen has to answer all of that from a single birth year.
The direction
A pitch at night: deep green panels, chalk type, floodlight yellow highlights and kit red, with squared sporty capitals. The hero is a schedule finder where picking a birth year shows the age group, training nights, field, coach, tryout slot, places left and season fee.
The detail
U8's 16 places plus six age groups of two squads of 12 make the 160 squad places, the $640 fee over 32 sessions is $20 a session, and booking all four $45 February clinics for $160 saves the $20 the page promises. Tryouts promise only a fair look and written notes, with a development group place if both squads fill.
- Display
- Kdam Thmor Pro
- Text
- Encode Sans
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