Hip‑hop, house and breaking, every night.
INSIDEA designed this homepage for a teen hip-hop and street dance studio. Groovehaus Street Dance is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Schools and kids
- Typeface
- Baumans
A street dance studio for teens 12 to 18 that sells drop-ins and class passes: after-dark black, hot magenta, acid lime and white, a retro rounded display face and a week timetable that counts down to tonight's next class.
The brief
Teens want to know what is on tonight and whether there is room, and parents want to know what it costs and who is watching. The first screen has to show the week's classes by style and level, the next class with spots left and the drop-in and pass prices.
The direction
After-dark neon: black panels, magenta and lime highlights and white type, with a retro rounded display face. The hero is a week timetable that shows the class in the room now, a countdown to the 7:00 pm Breaking class and booking by pass credit or drop-in.
The detail
The styles run 5, 3, 5, 3 and 4 classes for 20 a week, the 7:00 pm Breaking class has 15 booked and 9 of 24 spots left, and the $150 pass is $30 less than 10 drop-ins at $18. There is no audition, and the page never mentions competitions or battles.
- Display
- Baumans
- Text
- Be Vietnam Pro
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