Open 24 hours. Check before you go.
INSIDEA designed this homepage for a 24-hour neighborhood gym. Gripstead 24 is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Health and wellness clinics
- Typeface
- BenchNine
A 24-hour neighborhood gym that shows how full the floor is before members leave home: near black, volt yellow, signal red and white, a tall condensed display face and a live floor panel with free racks and zone counts.
The brief
Members who train late or early want to know if the gym is crowded and whether a rack is free before they drive over. Show the live count, free racks and the usual count for this hour in the first screen.
The direction
Stark and high contrast: near black with volt yellow for live data and red for warnings, in a tall narrow sans. The hero panel is a live floor count with six platform racks, people by zone against each cap and today's count by hour against the usual.
The detail
The four zones hold 3, 14, 15 and 6 people for the 38 inside, their caps of 18, 42, 26 and 34 make the 120 limit, and 12 months for $290 is the price of 10 at $29. The page is plain that staff are on site only from 6 AM to 10 PM, with cameras and help points overnight.
- Display
- BenchNine
- Text
- Roboto Flex
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