INSIDEA
Non-profit and community · Website concept

Free groceries, close to home.

INSIDEA designed this homepage for a regional food bank. Graintable Food Bank is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Graintable Food Bank concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Non-profit and community
Typeface
Bevan
Design notes

A regional food bank that puts help first and giving second: wheat cream, deep brown and bold orange, a heavy slab face and two doors in the first screen.

The brief

A food bank site serves people who need food today and people who want to give. Put finding food first, without making anyone explain themselves.

The direction

Warm and direct, with a heavy slab face. The hero has two doors: a finder for open pantries and mobile markets by place and day, and a giving panel built on the food bank's own meal example.

The detail

Open sites are counted for every day of the week, "no ID needed" appears only where it is true, and the $1 to about 3 meals rate is labeled as the food bank's own estimate.

Palette
Wheat
#FFF4E0
Brown
#2B2118
Orange
#D9480F
Mustard
#F2B134
Straw
#F0D9B5
Typography
Display
Bevan
Text
Signika

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