INSIDEA
Construction and commercial real estate · Website concept

The front desk your building deserves.

INSIDEA designed this homepage for a reception and mailroom staffing firm. Gildway Workplace Services is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Gildway Workplace Services concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Construction and commercial real estate
Typeface
Oleo Script
Design notes

A workplace services firm that staffs reception, mailrooms and meeting rooms for headquarters in Chicago and Milwaukee: deep aubergine, champagne, soft gold and muted rose, a rounded script display face and a live service plan builder.

The brief

Workplace leads hear about every lost courier, cold boardroom coffee and unexpected guest, and they need to know what fixing it costs. The first screen has to let them set desk hours, hosts, mail runs and rooms and see the staffing and price change.

The direction

A hotel lobby at night: aubergine panels, champagne type and gold details, with a flowing script for display. The hero is a plan builder whose choices drive a staffing timeline, weekly hours, the named team and a monthly estimate.

The detail

Reception at $20,020, mail at $2,470 and meeting rooms at $18,200 add to the $40,690 monthly estimate, and 105, 15 and 105 staff hours make the 225 a week. The page is careful to say its hosts welcome and badge visitors but do not guard.

Palette
Aubergine
#2A1A2E
Champagne
#F3E9DC
Gold
#C9A86A
Rose
#B98389
Paper
#FBF6EF
Typography
Display
Oleo Script
Text
Tenor Sans

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