INSIDEA
Food, hospitality and leisure · Website concept

Every traveler, tracked and supported.

INSIDEA designed this homepage for a corporate travel management agency. Gatelane Business Travel is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Gatelane Business Travel concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Food, hospitality and leisure
Typeface
Sofia Sans
Design notes

A corporate travel agency for companies of 50 to 500 staff that books every trip and watches it until the traveler is home: midnight navy, cool white, signal cyan and alert coral, a crisp narrow grotesk and a live traveler board.

The brief

Operations and finance leads want to know where their people are when a flight slips, and whether trips stay within policy. The first screen has to show who is on the road, what is being rebooked and the month's policy rate.

The direction

Operations dark, with navy panels, cyan status signals and coral alerts set in a tight narrow sans. The hero is a traveler board with travelers on the road, rebookings in progress, trips within policy and a table of live flights with the agents on shift.

The detail

The board's 9 in the air, 3 at airports and 26 arrived make 38 on the road, and 113 of 118 trips gives the 96% policy rate. At 262 trips, Program's $17 a trip plus $1,450 comes to $5,904 against $6,254 on Managed, and the board is marked as a sample with illustrative names.

Palette
Navy
#0E1726
White
#E8EEF5
Cyan
#29C5E6
Coral
#FF6B5B
Slate
#1A2840
Typography
Display
Sofia Sans
Text
IBM Plex Sans

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