INSIDEA
Construction and commercial real estate · Website concept

On the owner’s side, start to finish.

INSIDEA designed this homepage for a owner's representative for hospital builds. Gantly Owner Advisors is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Gantly Owner Advisors concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Construction and commercial real estate
Typeface
Brygada 1918
Design notes

An owner's representative that manages hospital and university building programs from the owner's side of the table: warm paper, ink navy, an oxblood accent and sage, a crisp book serif and a program budget tracker with open change orders.

The brief

Hospital and university boards approve a budget once a decade and then struggle to tell whether the numbers they hear are right. Show approved, committed and forecast cost by phase, with open change orders, in the first screen.

The direction

Calm as a board room, with navy type on warm paper, an oxblood accent, sage and a crisp book serif. The hero tracker for a six-story medical pavilion shows $184.0M approved, $121.6M committed and a $182.3M forecast, with six open change orders and their status.

The detail

The six phases add to the $184.0M, $121.6M and $182.3M totals, and the six change orders net to $4.6M, which with the $4.4M risk reserve makes the $9.0M contingency forecast. The firm says it is paid by the owner only and never ties its fee to contractor savings.

Palette
Paper
#F6F2EA
Navy
#14213D
Oxblood
#8C2F39
Sage
#8FA393
Linen
#EEE7D9
Typography
Display
Brygada 1918
Text
Lato

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