Explain it in 60 seconds.
INSIDEA designed this homepage for a animated explainer video studio. Flipnook Studio is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Agencies and professional services
- Typeface
- Mochiy Pop One
An animated explainer studio for software and health tech companies that prices videos by the finished second: warm white, deep indigo line work, orange and teal, a soft chunky display face and a script estimator beside a six-frame storyboard.
The brief
Marketing teams can't get a price for an explainer video until after a discovery call and a custom proposal. Show how script length turns into runtime, price and a delivery date in the first screen.
The direction
Bright as a sketchbook, with indigo line work, orange and teal on warm white and a soft chunky display. The hero estimator turns a 150-word script into a 60-second Flat 2D video with six 10-second scenes, a $7,200 fixed price and delivery in 4 weeks.
The detail
At 2.5 words a second, 150 words is 60 seconds at $120 for $7,200, and the Plexapod job's 90 seconds at $170 plus a $450 German voice-over is the $15,750 on its invoice. For health products the studio animates only approved wording and says it never adds claims of its own.
- Display
- Mochiy Pop One
- Text
- Nunito
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