Get it in the right hands.
INSIDEA designed this homepage for a PR studio for food and drink launches. Fizzwick Studio is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Agencies and professional services
- Typeface
- Gluten
A consumer PR studio that runs product seeding and launches for snack, soda and pantry brands: bubblegum pink, deep indigo, hot pink and lemon yellow, a chunky bubbly display face and a live tracker that moves every box from packed to delivered to posted.
The brief
Food and drink brands send boxes to creators and then can't tell which arrived or who posted. Show how many boxes went out, landed and got posted, by creator category, in the first screen.
The direction
Fizzy and fun, with indigo type on bubblegum pink, hot pink and lemon accents and a chunky bubbly display. The hero tracks a cherry yuzu soda launch at day 10 of 30, with 180 boxes sent, 164 delivered and 61 posted across six creator categories.
The detail
The six categories' 48, 40, 26, 24, 22 and 20 boxes make the 180 sent, their posts add to 61, and 61 of 164 delivered is the 37% rate. The studio says boxes are gifted, never paid to post, and it never promises how many will be posted.
- Display
- Gluten
- Text
- Varela Round
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