INSIDEA
Health and wellness clinics · Website concept

Farm calls across three counties.

INSIDEA designed this homepage for a mobile horse and farm vet. Fetlocke Equine & Farm Vet is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Fetlocke Equine & Farm Vet concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Health and wellness clinics
Typeface
Rye
Design notes

An ambulatory horse and farm vet that runs barn calls on a set day in each of three counties and keeps a vaccine plan for every horse: dark saddle brown, hay cream, harness red and pasture green, a western wood-type display face and a weekly route board with a herd plan.

The brief

Horse owners wait for a vet who covers miles of back roads and lose track of which horse is due for which shot. Show your county's day, the farm call fee and a whole barn's vaccine plan in the first screen.

The direction

Barn country, with hay cream type on dark saddle brown, harness red and pasture green and a western wood-type display. The hero route board covers the week's 19 stops by county, opening Wednesday's Whitfern run and a 12-horse spring vaccine plan for Rimrowe Barn.

The detail

Rimrowe's plan adds 12 core vaccines at $96, 9 flu/rhino at $34, 12 Coggins at $42 and one $65 call for $2,027, and Hackley Cattle Co., 6 miles past the ring, pays $65 plus $12 for $77. Coggins results are promised as usually 3 days, not guaranteed.

Palette
Saddle
#231A12
Hay
#F2E8D5
Harness red
#B5432F
Pasture
#7D9455
Gold
#C99A4B
Typography
Display
Rye
Text
Work Sans

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