INSIDEA
Finance and capital · Website concept

Books closed in five days, every month.

INSIDEA designed this homepage for a fractional CFO firm for startups. Fendrick CFO Partners is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Fendrick CFO Partners concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Finance and capital
Typeface
DM Mono
Design notes

A fractional CFO and outsourced accounting firm for venture-backed startups that closes the books in five days and drafts board reporting: near-black, off-white, electric lime figures and muted blue gray, a monospace display face and a month-end close tracker with a runway panel.

The brief

Founders learn their runway from the bank balance and wait weeks for numbers their board can trust. Show where this month's close stands, the current runway and when the board deck lands, in the first screen.

The direction

Clean as a terminal, with lime figures and off-white type on near-black in a monospace display face. The hero tracks Hexbourne Robotics' October close at day 4 of 5 with 8 of 12 tasks done, beside a runway panel and a board deck draft due Mon, Nov 9.

The detail

Cash of $8.74M over the $460K August to October average burn gives the 19.0 months of runway, and the bridge from a $562K operating loss plus $71K non-cash and $26K working capital lands on the $465K October burn. The firm prepares the tax package but says it doesn't sign returns, and the figures are marked illustrative.

Palette
Black
#0E0F11
Chalk
#F1F1EC
Lime
#C6F432
Slate
#7D8796
Graphite
#15171A
Typography
Display
DM Mono
Text
DM Sans

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