INSIDEA
Health systems and care · Website concept

A home with a full calendar, readable at any age.

INSIDEA designed this homepage for a senior living community. Elmsworth is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Elmsworth concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Health systems and care
Typeface
Fraunces
Design notes

Senior living where accessibility is the design idea: 20px body text, big buttons, high contrast and a live view of today's schedule.

The brief

Speak to residents and their adult children at once, and make the site easy to use for someone with low vision or unsteady hands.

The direction

Warm linen and brick, a soft serif for headlines and Atkinson Hyperlegible for everything else. The hero is today's real schedule beside visit booking by date.

The detail

Every text color measures 6.2:1 contrast or better, body text is 20px, tap targets are at least 44px and the text-size control works at 125%.

Palette
Linen
#FBF6EE
Brick
#8C3B2E
Honey
#E9A93B
Sage
#CBD3AE
Ink
#3A2A22
Typography
Display
Fraunces
Text
Atkinson Hyperlegible

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