INSIDEA
Construction and commercial real estate · Website concept

Every floor cleaned while the city sleeps.

INSIDEA designed this homepage for a overnight office tower cleaning company. Duskward Building Services is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Duskward Building Services concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Construction and commercial real estate
Typeface
Spline Sans
Design notes

An overnight janitorial company for office towers that lets property managers watch each night's work get signed off floor by floor: midnight navy, soft white, moonlit lavender and mint green, a calm modern sans and a live nightly service board.

The brief

Property managers only hear about a missed floor or a leak when a tenant complains at 8 a.m. Show which floors are signed off, whether restrooms are restocked and any issue logged overnight, in the first screen.

The direction

Quiet and after-hours, with soft white and lavender on midnight navy and mint checkmarks in a calm modern sans. The hero board for a 31-floor tower shows 27 floors signed off, all 62 restrooms restocked and a pantry leak on floor 18 logged at 1:21 a.m.

The detail

Six tasks a floor across 31 floors make the 186 on the board, and the worked example of 20 floors at 18,000 sq ft is 360,000 sq ft at $0.16 for $57,600 a month. The leak report records only the safe first step and leaves the repair to the day engineer.

Palette
Midnight
#101833
Moon
#F2F4FA
Lavender
#A9A3F5
Mint
#5DD39E
Panel
#19234B
Typography
Display
Spline Sans
Text
Figtree

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