Know when to replace, not just how.
INSIDEA designed this homepage for a fleet leasing and replacement planner. Dravick Fleet Leasing is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Logistics, energy and transport
- Typeface
- Radley
A fleet leasing company that tells mid-size companies which quarter to replace each sales and service vehicle: soft ivory, oxford navy, muted green and camel, a weighty old-style serif and a keep-or-replace review that charts each vehicle's cost against a new lease.
The brief
Fleet managers replace trucks on age, mileage or a breakdown on a job, and either way they pay too much. Show each vehicle's cost to keep, its resale value and the quarter to replace it in the first screen.
The direction
Ledger classic, with navy type on ivory, green and camel accents and an old-style serif. The hero review sorts a 38-vehicle fleet into 3 to replace now, 8 later in 2027 and 27 to keep, then charts one 2022 pickup to a Q2 replacement.
The detail
The pickup's quarterly cost to keep runs $2,300, $2,800, $3,600 and $4,300 against a $2,640 lease, so Q2 is the first quarter keeping costs more, and the gaps after that add up to the stated $2,780. The client results are labeled as reported by the client, and lease rates as subject to credit approval.
- Display
- Radley
- Text
- Commissioner
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