INSIDEA
Health and wellness clinics · Website concept

Physical therapy in your living room.

INSIDEA designed this homepage for a mobile physical therapy practice. Doorvane Physical Therapy is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Doorvane Physical Therapy concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Health and wellness clinics
Typeface
Alexandria
Design notes

A mobile physical therapy practice whose therapists drive fixed routes through nine neighborhoods and treat patients at home: night navy, warm cream, amber and periwinkle, a geometric sans and a live route map with your 30-minute arrival window.

The brief

Patients recovering from surgery struggle to get to a clinic, and a vague home visit time means a day spent waiting. Show when the therapist arrives, how long the visit runs and that the equipment comes along, in the first screen.

The direction

Calm and evening-toned, with amber and periwinkle on navy and a clean geometric sans. The hero follows one therapist's five-stop route, with your stop next and a 10:15 to 10:45 AM window, a 50-minute visit and the equipment brought to you.

The detail

The six open neighborhoods show 1, 2, 1, 1, 3 and 2 open visits for the 10 left this week, and the 8-visit plan at $140 a visit is the $1,120 that saves $80 against $150 single visits. On insurance it promises only to tell you the copay before booking, and it says it is not an emergency service.

Palette
Navy
#152238
Cream
#F7F3EC
Amber
#F5B547
Periwinkle
#8FA8DC
Deep
#0F192B
Typography
Display
Alexandria
Text
Plus Jakarta Sans

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