Physical therapy in your living room.
INSIDEA designed this homepage for a mobile physical therapy practice. Doorvane Physical Therapy is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Health and wellness clinics
- Typeface
- Alexandria
A mobile physical therapy practice whose therapists drive fixed routes through nine neighborhoods and treat patients at home: night navy, warm cream, amber and periwinkle, a geometric sans and a live route map with your 30-minute arrival window.
The brief
Patients recovering from surgery struggle to get to a clinic, and a vague home visit time means a day spent waiting. Show when the therapist arrives, how long the visit runs and that the equipment comes along, in the first screen.
The direction
Calm and evening-toned, with amber and periwinkle on navy and a clean geometric sans. The hero follows one therapist's five-stop route, with your stop next and a 10:15 to 10:45 AM window, a 50-minute visit and the equipment brought to you.
The detail
The six open neighborhoods show 1, 2, 1, 1, 3 and 2 open visits for the 10 left this week, and the 8-visit plan at $140 a visit is the $1,120 that saves $80 against $150 single visits. On insurance it promises only to tell you the copay before booking, and it says it is not an emergency service.
- Display
- Alexandria
- Text
- Plus Jakarta Sans
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