Every cart gets a nudge.
INSIDEA designed this homepage for an email and text platform for Shopify brands. Cueberry is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Software and SaaS
- Typeface
- Calistoga
An email and text automation platform for Shopify brands that has to win self-serve trial signups: vanilla cream, deep grape, tangerine and violet, a round chunky display face and a live abandoned cart flow with revenue under each step.
The brief
Small Shopify brands want to see that automated reminders bring back real orders before they start a trial, and they want to go live without building anything. Show a working flow with revenue under each step and a free trial with no card in the first screen.
The direction
Sweet and bouncy: vanilla cream with deep grape type, tangerine buttons and violet accents, under a round chunky display face. The hero panel is a live abandoned cart flow, from trigger through a two-hour wait, an email, a one-day wait and a text, with sends, opens and revenue under each step.
The detail
Email 1's $11,960 from 151 orders and Text 1's $6,460 from 83 orders make the $18,420 and 234 orders, and 234 of 2,318 carts is the 10.1% recovered. The page frames those figures as one shop's dashboard for October 1 to 27, not as a typical result.
- Display
- Calistoga
- Text
- Nunito Sans
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