Every load, every degree.
INSIDEA designed this homepage for a regional refrigerated carrier. Coldwyn Refrigerated is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Logistics, energy and transport
- Typeface
- Jura
A regional refrigerated carrier hauling produce and dairy that lets shippers see trailer temperatures on every load: deep ice navy, frost white, glacier blue and warning amber, a squared technical sans and a live load board that flags drift.
The brief
Produce and dairy shippers usually learn a load ran warm from a claim days later, not while it can still be fixed. Show every trailer's setpoint, current temperature and arrival, with drift flagged right away, in the first screen.
The direction
Cold chain, with a squared technical sans in frost white on deep ice navy and amber for warnings. The hero is a live load board of six trucks with temperature sparklines and one drifting load, beside a detail card that charts load 7731 inside its band with miles to go.
The detail
The 4,312 of 4,369 loads in 2025 that never left band make the 98.7%, a reading every five minutes gives 288 a day and the 73 since 2:10 pm, and the $0.55 team surcharge on Salinas to Denver's 1,262 miles is the $694 on the form. The page does not claim loads never drift; it shows one drifting on its own board, minute by minute.
- Display
- Jura
- Text
- Barlow
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