Your lawn, mowed every Tuesday.
INSIDEA designed this homepage for a lawn mowing subscription. Clipwell Lawn Club is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Home services
- Typeface
- Luckiest Guy
A lawn mowing subscription that prices by the square foot you trace and signs up weekly or every-other-week customers online: fresh white-green, deep turf, lawn-stripe green and sunny yellow, a fat friendly display face and a satellite lot tracer.
The brief
Homeowners hate waiting for a lawn quote and paying for beds and driveways that never get mowed. Show a price from their own traced lawn, for every plan, plus the first visit date, in the first screen.
The direction
Bright and sporty, with a fat friendly display face in turf green and yellow on a white-green canvas. The hero is a satellite-style lot where the front and back lawns are traced, then three plans priced per visit with the season total and the next visit date.
The detail
The traced 2,540 and 3,660 sq ft make the 6,200 sq ft lawn, the weekly $17 visit fee plus $5 per 1,000 sq ft ($31) is the $48 a visit, and 29 visits at $48 come to $1,392. The page admits a trace can be off, and promises to correct the size, up or down, if the crew finds it off by more than 5%.
- Display
- Luckiest Guy
- Text
- Figtree
Want a site like this?
30 minutes with our team. We look at your current site and what a rebuild would take.
How INSIDEA works
