INSIDEA
Logistics, energy and transport · Website concept

Urgent freight, wheels up tonight.

INSIDEA designed this homepage for an urgent air cargo charter broker. Cirravon Air Cargo is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Cirravon Air Cargo concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Logistics, energy and transport
Typeface
LINE Seed JP
Design notes

An air cargo charter broker in Wichita that prices urgent freight the same night: night slate, amber and cyan, a crisp modern sans display face and a fit check that tests a crate against four freighter doors.

The brief

When a part grounds an aircraft or stops a production line, the buyer needs to know tonight which plane can carry it, when it lands and what it costs. Show a crate fit check, arrival times and one all-in price in the first screen.

The direction

Dark like a ramp at night: slate panels with amber for action and cyan for live data, in a crisp sans. The hero panel is a fit check on a Wichita to Greenville-Spartanburg lane that compares the crate with four aircraft doors and prices the best fit.

The detail

The quote of 3.2 flight hours plus 1.4 positioning hours at $3,400, plus $450 handling, comes to $16,090, and the 60 by 58 inch crate leaves 5 inches each side and 4 top and bottom in the 70 by 66 inch door. The page says plainly it is a broker, not an airline, and calls the fit check a first pass.

Palette
Slate
#121820
Steel
#1F2935
Amber
#FFB000
Cyan
#38D5E8
White
#F0F3F6
Typography
Display
LINE Seed JP
Text
Titillium Web

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