INSIDEA
Logistics, energy and transport · Website concept

The whole roster, one airplane.

INSIDEA designed this homepage for a group air charter broker. Bluecourt Air Charter is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Bluecourt Air Charter concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Logistics, energy and transport
Typeface
Potta One
Design notes

A group charter broker that books airliners for sports teams, tours and company events: chalk, ink navy, scoreboard orange and court blue, a heavy playful display face and a season planner that gives every away game an aircraft and a time.

The brief

Team operations staff juggle a season of away games and a league that moves fixtures on short notice. Show every trip with its aircraft, departure and seat count, and flag the ones still open, in the first screen.

The direction

Game day and playful, with a heavy display face and orange and blue on chalk. The hero is a season planner for one team: 21 away games marked flown, booked or open, the aircraft on hold and a leg card with its estimate worked out.

The detail

Six flown, 11 booked and 4 open make the 21 away games, and leg 7's 1.9 block hours at $14,600 plus the $1,850 fee come to $29,590. The page states plainly that the company is a broker that owns no airplanes, and calls its rates indicative, changing with fuel and season.

Palette
Chalk
#F7F6F1
Navy
#14213D
Orange
#FF7A1A
Blue
#2E6BD8
White
#FFFFFF
Typography
Display
Potta One
Text
DM Sans

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