A growing share of software and services decisions now start with a question to an AI assistant rather than a search. The assistant answers with a shortlist, and if your brand is not on it, the buyer may never reach your website. That is the AI visibility problem, and in 2026 it has its own category of tools.
The work splits into three jobs. Monitoring tells you which prompts you appear for, which competitors appear instead, and which sources the assistant cited. On-site optimisation makes your pages easy for AI crawlers and agents to read and quote. Off-site work earns accurate mentions in the review sites, listicles and publications the assistants rely on, which is where most citations come from. Some platforms do one job well; a few try to do all three.
Here are ten platforms for improving AI visibility this year, from free graders to enterprise suites and mention-building services.
1. HubSpot AI Search Grader: A Free Read on How AI Sees Your Brand
Best for: Any company that wants a first measurement without a subscription
Pricing: Free
HubSpot's AI Search Grader scores how your brand appears in AI-generated answers, showing sentiment, share of voice against competitors and the kinds of prompts where you show up. It is a quick, no-cost way to establish whether you have a visibility problem before buying a platform.
HubSpot customers get deeper AI visibility reporting inside the platform, including tracked prompts and recommendations.
How you can use it:
- Run a baseline for your brand and two or three competitors
- Identify the prompt categories where you are absent
- Repeat monthly to see whether changes register
What makes it different:
It is free and takes minutes. The grader is the starting point, and the paid tools below are where you go once it shows a gap. Our guide to HubSpot's AI Search Grader walks through the report.
2. Semrush AI Toolkit: AI Visibility Alongside Search Data
Best for: Marketing teams already on Semrush who want AI and search tracked together
Pricing: Add-on to Semrush subscriptions
Semrush's AI toolkit tracks brand mentions and share of voice across the main AI assistants, shows the sources they cite, and connects that to the keyword and content data teams already use. It highlights which topics drive AI mentions and where competitors are cited instead.
For teams that think in keywords, it maps the new problem onto familiar workflows.
How you can use it:
- Track AI share of voice next to organic rankings
- See which third-party sources drive competitor mentions
- Prioritise content by AI visibility gaps
What makes it different:
Continuity. Semrush lets an SEO team add AI visibility without learning a new platform.
3. Ahrefs Brand Radar: Brand Mentions Across AI Answers and the Web
Best for: Brand and SEO teams that want mention tracking on top of Ahrefs' link data
Pricing: Included with or added to Ahrefs plans
Brand Radar reports how often and in what context your brand appears in AI assistants' answers and across the web, with competitor comparison and the citing sources. Combined with Ahrefs' backlink index, it shows which linked and unlinked mentions are doing the work.
It is useful for connecting authority-building effort to AI visibility outcomes.
How you can use it:
- Measure brand mentions in AI answers by topic
- Compare share of voice with competitors
- Find the sources AI cites and target them for placements
What makes it different:
The link connection. Ahrefs shows the relationship between who links to you, who mentions you and where AI cites you.
4. Peec AI: Prompt-Level Monitoring Built for AI Search
Best for: Teams that want a dedicated, detailed AI visibility tracker
Pricing: Subscription tiers by prompts and brands tracked
Peec AI is a purpose-built AI visibility platform. You define the prompts that matter, and it tracks how each assistant answers them over time: which brands are named, in what position, with what sentiment and which sources are cited. Dashboards make competitor movement and source patterns easy to read.
It suits teams that want AI visibility as a tracked metric with the same rigour as rankings.
How you can use it:
- Track a fixed set of buyer prompts across assistants
- Attribute mentions to the sources that produced them
- Report share of voice to leadership monthly
What makes it different:
Depth on prompts. Peec is built around the prompt as the unit of measurement, which is how buyers actually use AI.
5. Otterly.AI: Clear AI Search Monitoring Without the Complexity
Best for: Small and mid-sized marketing teams that want clear tracking without complexity
Pricing: Subscription tiers
Otterly.AI monitors brand visibility, citations and competitor presence across AI search platforms and Google AI Overviews, with prompt tracking and link citation reports. Its reports are readable by non-specialists, which helps when the audience is a founder or a marketing lead rather than an SEO team.
It is a practical entry point for companies that need to start measuring now.
How you can use it:
- Monitor brand and competitor mentions per prompt
- Track which of your URLs get cited
- Alert on visibility changes
What makes it different:
Simplicity. It answers the basic questions quickly and does not require an analyst to interpret.
6. Athena: AI Visibility With Action Recommendations
Best for: Growth teams that want the platform to tell them what to change
Pricing: Subscription tiers with enterprise options
Athena tracks AI search visibility and turns it into recommendations: which pages to update, which questions to answer, and which sources to pursue. It emphasises the link between monitoring and action, so the output is a task list rather than only a dashboard.
It fits teams without a dedicated AEO specialist.
How you can use it:
- Get prioritised content and source recommendations from the data
- Track prompts and competitors across assistants
- Measure the effect of each change
What makes it different:
The recommendation layer. Athena closes the gap between knowing you are invisible and knowing what to do about it.
7. Rankscale: Answer Engine Tracking With Source Analysis
Best for: SEO teams that want to analyse citation sources in detail
Pricing: Subscription tiers
Rankscale monitors visibility across AI answer engines and pays particular attention to the sources cited, so you can see which domains and page types influence answers in your category. It supports competitor tracking and reporting across multiple brands.
It is useful for building the off-site target list.
How you can use it:
- Analyse citation sources by prompt and category
- Track competitor visibility and source overlap
- Build an outreach list from the most-cited domains
What makes it different:
Source focus. Rankscale is strong at the question that drives off-site strategy: where do the answers come from?
8. BrightEdge: Enterprise SEO With AI Search Coverage
Best for: Enterprises that want AI visibility in their existing SEO platform
Pricing: Enterprise licensing
BrightEdge added AI search tracking and recommendations to its enterprise SEO platform, covering AI Overviews and the major assistants alongside traditional rankings, content and technical audits. Large organisations get AI visibility within governance and reporting they already use.
It suits companies with many sites, markets and stakeholders.
How you can use it:
- Track AI visibility across brands and regions
- Tie AI recommendations to content workflows
- Report search and AI performance together
What makes it different:
Enterprise fit. For a global SEO programme, adding AI tracking to BrightEdge is simpler than adding a new vendor.
9. Scrunch: The AI Customer Experience Platform for Monitoring, Optimising and Delivering to AI Agents
Best for: Enterprises and agencies that want to monitor AI search presence, fix how their site is read by AI, and deliver content directly to AI agents
Pricing: Enterprise and agency plans; demo available
Scrunch starts from a blunt observation: humans visit your website less, and AI does so more. Its platform covers the full loop. Monitoring and citations show how your brand shows up in AI answers, with prompt monitoring, citation tracking and signals, plus trend and topic discovery drawn from what millions of people ask AI. Insights turn that into actionable tips for growing AI presence.
The second half is what sets it apart. Scrunch's agent experience products analyse the AI traffic hitting your site, diagnose how AI consumes your pages, and deliver an optimised experience directly to AI agents so the content they retrieve is complete and accurate. For companies whose buyers now arrive through an assistant rather than a browser, that is the difference between being read correctly and being paraphrased badly.
How you can use it:
- Track brand presence, citations and signals across AI search over time
- Diagnose how AI reads your site and fix what it cannot consume
- Analyse agent traffic and deliver content built for AI agents, not just browsers
- Discover the topics and trends your buyers are asking AI about
What makes it different:
Scrunch treats AI agents as an audience with their own experience to design, which is a step beyond monitoring.
10. Noble: Earn the Third-Party Mentions AI Answers Are Built From
Best for: In-house SEO teams and agencies that have measured their AI visibility and now need to improve it
Pricing: Monthly budget model; pricing published on its site
Noble works on the source side of AI visibility. Its premise is that most of the sources AI cites are third-party rather than your own site, so optimising your pages is necessary but not sufficient: to show up in AI answers, you need to be in the sources. Noble automates the process of getting your brand mentioned in them, accurately and often.
It offers two products. New Mention places an accurate description of your brand in a relevant article. Mention Refresh corrects an existing mention that is wrong or out of date, which matters because AI assistants repeat stale facts confidently. Noble automates outreach to the sources AI cites and works with publishers to get mentions live, and you pay from a monthly budget only once a mention is published. For teams that would otherwise run a long manual outreach process, it compresses the work to a few steps.
How you can use it:
- Turn a list of AI-cited sources into a mention programme with a set monthly budget
- Correct inaccurate mentions that AI assistants keep repeating
- Scale mention building for multiple brands or clients
What makes it different:
Noble improves visibility rather than only measuring it, and it does so where the answers come from: the third-party sources.
INSIDEA
Ready to get found by people and AI?
Search and answer-engine visibility that compounds, built to be cited.
How to Choose an AI Visibility Platform
Measure first, then act. A free grader tells you whether there is a problem. A monitoring platform tells you where and why, prompt by prompt, with the sources named. Then decide whether the gap is on your site, in the sources, or both, and pick the tools or services for that.
Ask yourself:
- Which prompts do your buyers actually type, and are you tracking those rather than vanity terms?
- When you are absent, which sources produced the competitor's mention?
- Can AI crawlers and agents read your key pages completely?
- Who owns the off-site work, and what is the budget for earning mentions?
Whatever you choose, keep the prompt set fixed and the cadence regular. Our guide to AI search visibility tracking tools covers the measurement side in more depth.
How INSIDEA Runs AI Visibility Programmes
INSIDEA runs answer engine optimisation as a programme, not a report: a tracked prompt set across the major assistants, an on-site pass so AI can read and quote your pages, and off-site work to earn accurate mentions in the sources those assistants cite. As an Elite HubSpot Partner we connect the results to the CRM so you can see AI-sourced leads next to everything else. If you want the measurement and the improvement handled together, that is what we do.
How INSIDEA works
