Over 50% of organizations spend more time cleaning data than using it to expand their businesses. This inefficiency stifles growth and limits one’s ability to make informed decisions.
Many B2B companies face the challenge of missing data, which leads to lost sales opportunities and ineffective marketing campaigns. But what if there was a way to fill in the gaps, refresh contact information, and streamline the sales process?
With Breeze Intelligence’s Data Enrichment, that’s precisely what you get. This tool automatically fills in missing information and refreshes outdated contact details, ensuring your data is complete and actionable.
66% of consumers now expect personalized experiences from the brands they interact with. Breeze Intelligence allows you to meet those expectations, driving stronger engagement and boosting your conversion rates with precise data.
Let’s explore how data enrichment can optimize your CRM strategy and accelerate your sales process.
What Is Data Enrichment?
Data enrichment is the process of enhancing and filling gaps in your existing data. For B2B companies, this means taking incomplete records—like a lead’s name and email—and appending 40+ attributes such as company size, industry, job title, revenue, and social media profiles.
These additional data points clarify who your prospects are and how best to engage with them.
Many companies believe their data is inaccurate, leading to wasted time and missed opportunities. Breeze Intelligence solves this issue by delivering accurate, updated, real-time information.
How Does Data Enrichment with Breeze Intelligence Work?
1. It Populates Missing Data Automatically
When a new lead enters your CRM, chances are you only have basic details, such as a name or email address. Hunting down additional information, like company revenue or job title, is time-consuming and error-prone. Breeze Intelligence automatically fills in missing fields by pulling over 200 million buyer and company profiles from its database.
For instance, a lead might submit a form with their name and company email. Breeze Intelligence will enrich this record by adding critical information such as:
- Company size
- Annual revenue
- Industry
- Important Stakeholders and decision-makers
This enriched data allows sales and marketing teams to prioritize leads more effectively, saving time while improving engagement rates.
2. It Automates Lead Scoring
Lead scoring is crucial for prioritizing high-quality leads, but it often requires manual input or guesswork. With Breeze Intelligence, lead scoring becomes automated. The system assigns scores based on enriched data like company size, funding levels, and the lead’s role in decision-making.
For instance, if a lead works at a large, well-funded tech company, Breeze Intelligence flags it as a priority, ensuring immediate follow-up by the sales team. This focused approach helps increase conversion rates by targeting leads with the highest potential.
3. It Provides Real-Time Data for Dynamic Marketing
Effective personalization hinges on having real-time data.
Breeze Intelligence ensures your CRM is always up-to-date by constantly refreshing contact and company data.
Take email campaigns as an example: A prospect who receives a generic email is far less likely to engage than one who receives a personalized message that references their company’s latest product launch or funding round.
4. It Improves Lead Qualification with Enriched Data
A common challenge for B2B marketers is qualifying inbound leads. Limited data makes it difficult to assess a lead’s value quickly. Breeze Intelligence solves this by enhancing the data available for every inbound lead, providing insights like the company’s technology stack, number of employees, and global presence.
For example, if your company specializes in providing SaaS solutions to enterprise clients, knowing whether a prospect is a small startup or a large corporation helps determine the level of service they need and how to approach the conversation.
A study by HubSpot found that companies using data enrichment see an increase in lead qualification rates. This is because better data leads to better decisions, allowing businesses to filter out low-quality leads and focus on those most likely to convert.
How Does Data Enrichment Help You Close Deals Faster in Sales and Marketing?
1. Personalizing Sales Outreach
Manually researching prospects to personalize outreach can take hours. Breeze Intelligence cuts this down to minutes by providing sales representatives with all the essential data they need in one place. Whether it’s the decision-maker’s social media profiles or the company’s recent funding news, reps can quickly create personalized emails that stand out.
For instance, imagine you’re reaching out to a lead from a healthcare startup. Breeze Intelligence enriches the data with information about the startup’s latest funding round or recent product release. With these insights, sales teams can create highly targeted messaging that addresses the prospect’s current challenges, increasing the likelihood of a response.
2. Dynamic Landing Pages for Better Conversion
Personalization can also dramatically improve landing page performance. Breeze Intelligence allows marketing teams to create dynamic landing pages that automatically adjust content based on enriched lead data. For example, a prospect visiting your site from a large enterprise could see messaging and case studies customized to their specific industry and company size, improving the chances of conversion.
3. Best-in-Class Data Enrichment
Not all data enrichment tools are created equal. Some provide outdated information or lack global data coverage. Breeze Intelligence stands out by sourcing data from multiple vendors, including public databases and third-party partnerships, to ensure up-to-date and accurate information. Additionally, human quality assurance (QA) processes verify data to reduce errors and ensure relevance.
A 2023 report by Gartner indicates that businesses with poor data management waste over $10 million annually on ineffective outreach efforts.
Breeze Intelligence ensures that your data is always accurate, complete, and actionable. This enables businesses to make informed decisions and optimize marketing strategies with confidence.
How Breeze Intelligence’s Data Enrichment Works: A Step-by-Step Guide
Let me show you exactly how Breeze Intelligence by HubSpot simplifies data enrichment.
Step 1: Enable Data Enrichment in HubSpot
To start using Breeze Intelligence’s data enrichment, you must first activate it in your HubSpot account. Navigate to the “Intelligence” section within your CRM settings and turn on enrichment for contact or company records. This allows Breeze to pull in relevant data for your leads and accounts automatically.
Step 2: Enrich CRM Records
Breeze Intelligence pulls data from over 200 million company and buyer profiles to enrich your CRM records. For each new lead or account, it automatically fills in missing details such as industry, company size, revenue, and contact information. This enriched data helps create a more complete profile without manual data entry.
Step 3: Automate Lead Scoring
Once records are enriched, you can use this data to set up automated lead scoring. Leads are ranked based on key attributes like revenue, role, or engagement history, helping sales teams prioritize high-value prospects for immediate follow-up.
Step 4: Personalize Outreach
With enriched data, your marketing and sales teams can personalize their outreach more effectively. For example, Breeze can add company-specific details to emails, ensuring each communication resonates with the prospect’s needs or business context. This makes emails and other marketing efforts more relevant and increases response rates.
Step 5: Update Stale Records
Breeze continually refreshes your CRM records by updating them with the latest data. This ensures your contact and company profiles stay up-to-date with accurate information, allowing your team to make better, data-driven decisions.
Step 6: Improve Form Conversion
Breeze Intelligence also supports form shortening by filling out fields automatically with data it has already enriched. This reduces friction for users submitting forms and improves conversion rates by streamlining the form completion process.
Using Breeze Intelligence’s data enrichment feature, businesses can ensure that their CRM contains detailed, accurate, and current information, enabling teams to engage with prospects more effectively and boost overall conversion rates.
Why Is Data Enrichment Essential for B2B SaaS?
B2B SaaS companies rely on accurate, up-to-date information to drive effective sales cycles.
Whether you’re using HubSpot’s CRM or another platform, ensuring your data is accurate and complete helps you get the most out of your leads and contacts. The future of B2B SaaS increasingly depends on AI-powered tools like Breeze Intelligence, which automate data management and free up teams to focus on strategy rather than manual input. Data accuracy is essential, supporting better decision-making and ensuring that your outreach and marketing efforts are effective and efficient.
Are You Making the Most of Your Data?
Incomplete or inaccurate data often leads to missed connections and lower conversions. Breeze Intelligence’s data enrichment gives you the insights to qualify leads efficiently, personalize outreach, and boost conversions. Your team can make more informed, strategic decisions by automating the enrichment process and accessing a vast, constantly updated database.
Is your data giving you the full picture, or is it time to level up your strategy with enriched insights?
Ready to turn HubSpot into an AI-powered growth engine? Sign up for HubSpot’s free CRM today and start exploring its powerful tools for marketing, sales, and customer success.
With AI-powered features and Breeze Intelligence built right in, you’ll have smarter insights and automation at your fingertips. As a HubSpot Implementation and CRM Partner, INSIDEA can help you set it up the right way, so you don’t just adopt HubSpot, you actually make it work for your business.
Maximize Your HubSpot Potential with INSIDEA’s Specialized Services!
As a HubSpot Diamond Solutions Partner, we take pride in assisting you in streamlining your HubSpot efforts. With our best-in-class marketing, sales, and service solutions, we help you scale exponentially. INSIDEA’s HubSpot Specialists have the required in-depth knowledge and can provide expert guidance on how to use the platform to meet your business needs.
Explore the range of services we offer:
- HubSpot Onboarding: Seamless onboarding process to get your team up to speed and fully integrated with all HubSpot features.
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