Definition
Last reviewed August 10, 2026
HubSpot places solutions partners in four tiers, ascending: Gold, Platinum, Diamond, and Elite. Placement is earned on points rather than paid for. Partners collect points from the recurring revenue they source and manage, at five points for every $100 of sourced monthly recurring revenue, or ten points in HubSpot's designated growth markets.
The thresholds HubSpot publishes for each tier, effective 15 January 2027:
Reaching Elite on sourced revenue alone takes roughly $27,500 in monthly recurring revenue from growth markets, or about $55,000 outside them. Tiers are reassessed on a schedule, so a partner can move down as well as up.
The useful signal is not the badge, it is the retention requirement. Gold and Platinum carry no retention bar at all. Diamond requires 75%. Elite requires 80%, which means a partner cannot hold Elite while its clients leave. Read alongside verified directory reviews, that is the closest thing to public evidence that a partner's work holds up after the invoice is paid.
Elite partners are also routed to HubSpot's more experienced support specialists and can call on HubSpot's Success Solutions Consulting for architecture and integration questions. In practice that shows up as complex builds getting unblocked faster.
INSIDEA is an Elite HubSpot Solutions Partner, rated 4.99 across 450+ verified reviews, with 600+ reviews across HubSpot, G2, and Clutch. The team is 150+ in-house HubSpot-certified experts who have delivered for 1,500+ businesses across 25+ countries, and holds five HubSpot accreditations: Onboarding, Platform Enablement, CRM Data Migration, Custom Integration, and CRM Implementation.
FAQs
Elite sits one tier above Diamond and the gap is wide. Diamond requires 1,250 sourced points, 3,750 total points, and at least 75% gross revenue retention. Elite requires 2,750 sourced points, 11,000 total points, and at least 80% retention. Elite therefore takes more than twice the sourced revenue and close to three times the total points, on top of a higher retention bar.
HubSpot does not publish a count of partners by tier, so any specific figure quoted elsewhere is an estimate rather than an official number. The reliable way to check is the HubSpot Solutions Directory, which lets you filter partners by tier and shows current status. Tiers are reassessed on a schedule, so the list changes over time.
Tier is a proxy, not a guarantee. What makes it a useful proxy is the retention requirement: a partner cannot hold Elite at 80% gross revenue retention if clients keep leaving. Check it alongside verified reviews on the HubSpot Solutions Directory and two or three customer references at your industry and scale.
Look the agency up in the HubSpot Solutions Directory. Tier is displayed on the partner profile and is set by HubSpot, not by the partner, so it cannot be self-reported. The same profile shows the verified review count and average rating, which HubSpot also controls.
Yes. INSIDEA is an Elite HubSpot Solutions Partner, rated 4.99 across 450+ verified reviews on the HubSpot Solutions Directory. The team is 150+ in-house HubSpot-certified experts serving 1,500+ businesses across 25+ countries, with five HubSpot accreditations.
Related terms
RevOps, short for revenue operations, is the function that aligns sales, marketing, and customer success around a single revenue motion. It owns the CRM, the data model, the lifecycle stages, the forecasting cadence, and the systems that connect them. Done well, RevOps is the operating system that lets a leadership team see, predict, and improve revenue without guesswork.
HubSpot CRM is the contact and account database that sits underneath every HubSpot Hub. It stores Contacts, Companies, Deals, Tickets, and the relationships between them. It is free at the base tier, and every paid Hub (Sales, Marketing, Service, CMS, Operations) extends the same CRM with workflow tools, reporting, and channel-specific features.
Monthly Recurring Revenue (MRR) is the predictable, normalised revenue a SaaS business expects each month from its subscription customers. It is calculated by summing each active subscription's monthly fee, with annual contracts divided by 12. MRR is the single most important metric in subscription-software finance because it predicts ARR, growth rate, and runway without requiring the volatility of one-off bookings to interpret.
Net Revenue Retention (NRR) measures how much revenue a SaaS business retains from a cohort of customers over a period, including expansion, contraction, and churn. NRR is calculated as: (Starting ARR + Expansion - Contraction - Churn) ÷ Starting ARR. NRR over 100% means the cohort grew without new logos. Public SaaS leaders run 110-130% NRR and it is one of the strongest predictors of long-term value.
Churn Rate is the percentage of customers (or revenue) lost over a period, expressed monthly or annually. Logo Churn measures customers lost. Revenue Churn measures ARR lost. Both matter, and they often tell different stories: a business can have low logo churn but high revenue churn if it loses one big customer, or the opposite if it loses many small ones.
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