HubSpot platform

HubSpot CMS Hub is HubSpot's content management system, designed for marketing teams who want their website, landing pages, blog, and forms living on the same database as the rest of the CRM. Pages can pull live CRM data, personalize for the visitor's lifecycle stage, and convert form submissions directly to Contact records without an integration step.

HubSpot CRM is the contact and account database that sits underneath every HubSpot Hub. It stores Contacts, Companies, Deals, Tickets, and the relationships between them. It is free at the base tier, and every paid Hub (Sales, Marketing, Service, CMS, Operations) extends the same CRM with workflow tools, reporting, and channel-specific features.

HubSpot Custom Properties are user-defined fields you add to Contacts, Companies, Deals, Tickets, or Custom Objects beyond the default property set. They store the business-specific data the standard properties cannot: lead source, ICP segment, contract end date, renewal owner, ARR, integration partner, anything that needs to live on the record and be queryable by lists, workflows, and reports.

A HubSpot Elite Partner is the highest tier in the HubSpot Solutions Partner Program, awarded to agencies that prove the broadest combination of sold MRR, customer retention, and product certification. INSIDEA is one of a small number of Elite partners globally and the world's #1 rated, with a 4.99 / 5 score in the HubSpot Solutions Directory across 1,500+ businesses delivered for.

HubSpot Marketing Hub is the part of the HubSpot CRM suite that handles inbound and outbound marketing on the same database the sales team uses: forms, landing pages, blog and SEO, email sending, workflows, campaigns, lists, ads, and attribution. The CRM record is the single source of truth, so a lead's marketing history and sales history live on one timeline.

HubSpot Operations Hub is the part of the HubSpot CRM suite built for RevOps: data sync, programmable automation, data quality tools, and advanced workflow actions. It is the hub that turns HubSpot from an opinionated CRM into a platform you can shape around your business logic, with custom-coded workflow actions, data formatting transforms, and bi-directional sync to systems like Salesforce, NetSuite, and Snowflake.

HubSpot Sales Hub is the part of the HubSpot CRM suite built around the sales motion: deal pipelines, contact and company records, meeting links, sequences, quotes, forecasts, and reporting. It runs on the same CRM core as Marketing Hub and Service Hub, so the sales team works against a single record of truth instead of a siloed sales database.

HubSpot Service Hub is the part of the HubSpot CRM suite designed for post-sale customer experience: ticketing, knowledge base, customer portal, surveys (NPS, CSAT, CES), inbox and chat, and now SLA management. It runs on the same contact and company records as Sales Hub and Marketing Hub, so support sees the full customer history without an integration layer.

HubSpot Workflows are the automation engine inside HubSpot. A workflow is a trigger plus a sequence of actions: when a contact does X, do Y. Triggers can be form submissions, property changes, list memberships, dates, custom events, or workflow chains. Actions can update properties, send emails, create tasks, change owners, set lifecycle stages, or notify Slack.