If you’ve ever tried shifting a HubSpot page from your main website to a landing page, or vice versa, you’ve probably hit a wall. Navigation menus sneak in where they shouldn’t, tracking codes go missing, and CTAs misbehave. What should be a simple update can leave your analytics and branding in a tangle.
Maybe you’re repurposing a successful web page as a campaign landing page, or promoting a high-converting form page to sit permanently on your navigation bar. Either way, many teams end up duplicating work or sacrificing valuable performance data just to get the job done.
This guide takes out the guesswork. You’ll learn where this feature lives in HubSpot, why the process isn’t as straightforward as clicking “move,” and how to reliably transfer content with structure, tracking, and branding intact.
Convert Website Pages into Landing Pages (and Vice Versa)
In HubSpot, Website Pages and Landing Pages both use the same content editor and design modules, but they live in different areas and serve different marketing goals. Your Website Pages typically support the full site’s navigation and SEO efforts. Landing Pages, found under “Marketing” > “Landing Pages,” are built to convert, often running without a navigation bar to keep visitors focused.
The term “transfer” can be misleading because there’s no single button to move a page between sections. Instead, you’re cloning the page and adjusting templates, folders, and settings so HubSpot treats the clone as a different page type.
This process takes place in the CMS Hub, where your themes, content blocks, and tracking codes must be aligned. If you’re using the drag-and-drop Content Editor, both page types behave similarly; you’ll just need to manage placement and structure intentionally to preserve performance and user experience.
How It Works Under the Hood
Behind the scenes, HubSpot’s CMS stores both Website and Landing Page content records with a shared architecture. Each record includes core attributes like:
- Page type (website or landing)
- Template and theme
- Page URL and connected domain
- Campaigns, forms, and tracking details
When you recreate a page in a different section of the CMS, you’re not creating a brand-new object; you’re referencing the same building blocks while altering how HubSpot indexes and categorizes the page.
Because both types use similar rendering logic, you can transfer your content without losing embedded forms, assets, or analytics. But it depends on your aligning these key variables:
- Template: Make sure you’re using the right one for the new context. Avoid accidental spillover of navigation bars or footer links where they don’t belong.
- Domain: HubSpot may default to a campaign subdomain for landing pages, so confirm you’re publishing under the correct one.
- Tracking: Verify that your page is still linked to the campaign folder and contains the correct HubSpot tracking code.
- Navigation toggle: Landing Pages shouldn’t link into the main menu, unless you’re moving it to the website, in which case it probably should.
By checking these fields during setup, you’re telling HubSpot how to classify behavior across reporting, SEO, and UI.
Main Uses Inside HubSpot
Launching campaign landing pages from existing website content
Say you already have a detailed product page performing well on your site. You want a stripped-down version for an ad campaign, less text, no nav, just a form and quick value props. Instead of building from scratch, you can clone the Website Page and move it to the Landing Pages tool.
Once there, remove the navigation bar, swap in a targeted CTA, and you’ve got an on-brand campaign asset in half the time.
Promoting proven landing pages to website pages
On the flip side, when a one-off landing page proves it can consistently convert, think “Free Trial,” “Book a Demo,” or “Get a Quote”, it’s often worth anchoring it in your main website.
You can do that by cloning the Landing Page into the Website Pages section, updating the URL path to a more SEO-friendly format, and connecting it to your main navigation. When done correctly, you preserve its performance history and use it more broadly across the funnel.
Testing page performance in different contexts
If you’re running CRO tests, duplication across page types lets you A/B test context, not just content.
Example: You duplicate your pricing page as a Landing Page and drive paid traffic there. With navigation removed, visitors may focus more on the call to action. Then use HubSpot’s analytics to compare form submissions, CTA clicks, and bounce rates between versions.
Common Setup Errors and Wrong Assumptions
Mistake: Cloning from a draft instead of the published version
Why it causes issues: Your layout, modules, or content might be incomplete or outdated.
What to do: Always work off the latest published version to ensure design consistency.
Mistake: Keeping the original template when switching page use
Why it’s a problem: Website templates usually include nav and footer modules unsuitable for full-screen landing experiences.
What to do: Load a clean landing page template, especially when capturing leads.
Mistake: Skipping campaign reassignment
Why it affects tracking: If your new page isn’t tied to the right campaign, HubSpot won’t associate visits or contacts correctly.
What to do: Go to Settings > Advanced Options and reassign campaign tags.
Mistake: Publishing to the wrong subdomain
Why it hurts credibility: Visitors may see inconsistent domains, harming trust and SEO.
What to do: Double-check the domain before going live. Make sure it aligns with your campaign or public site.
Step-by-Step Setup or Use Guide
Before beginning, confirm that you’re using CMS Hub Professional or Enterprise, which includes full access to both Website and Landing Pages. You’ll also need content editing permissions.
Step 1: Go to Marketing > Website > Website Pages
Select the page you want to move.
Step 2: Click the drop-down next to the page title and choose “Clone”
This creates an editable duplicate.
Step 3: In the Clone dialog, change the type to “Landing Page”
If this isn’t offered, create a new landing page manually and copy over components.
Step 4: Navigate to Marketing > Landing Pages and choose “Create Landing Page”
Select your preferred landing page template.
Step 5: Copy key content blocks from the original page
Use drag-and-drop tools, image libraries, and rich text fields as needed.
Step 6: Tweak layout and remove or hide the navigation bar
Insert the page-specific form or CTA module that supports your campaign.
Step 7: Adjust SEO settings
Head to Settings > Page URL to update the path. Write a meta title and description geared for clicks and relevance.
Step 8: Reconnect to a campaign
Under Settings > Advanced Options, pick the campaign and confirm tracking codes are active in the page footer.
Step 9: Preview the page on mobile and desktop
Confirm everything looks polished, then hit “Publish.”
Transferring in the other direction, from Landing Page to Website Page, follows nearly the same process. Clone under Website Pages, select a site-friendly template, link navigation, and ensure your URL structure supports SEO.
Measuring Results in HubSpot
Once your page is live, analytics should guide the next step, not guesswork. HubSpot’s reporting tools make it easy to track performance gains or losses after the change.
Be sure to review:
- Submission rates: Are users converting more without navigation?
- Traffic source: Does your new placement bring more qualified leads?
- CTA engagement: Which format drives more meaningful clicks?
- Bounce rate: Has user behavior changed with layout or template?
To access this, open Reports > Analytics Tools > Pages. You can filter by page type, URL, or campaign. If the page is tagged within a campaign, go to Marketing > Campaigns, then open the campaign record to view sessions, form fills, and influenced deals.
This lets you clearly connect changes in HubSpot structure to real business impacts.
Short Example That Ties It Together
Your SaaS team has a “Features” page that ranks well in search and educates prospects. You’re running a paid campaign for a free trial and want to leverage that content, without distracting navigation.
Here’s what you do: You clone the Features page, rebuild it as a Landing Page, strip out the nav, and add a campaign form. You tag it under your “Feature Trial” campaign and assign the correct domain.
A week later, you compare analytics: The new page has 30% higher conversion but draws less organic traffic. That insight helps you continue using the Website version for SEO, and the Landing Page link for paid campaigns.
How INSIDEA Helps
Configuring HubSpot pages correctly takes more than one-off fixes. At INSIDEA, we work closely with your team to guide or manage the entire transfer process, ensuring content, tracking, and branding shift smoothly across the platform.
Here’s how we support you:
- HubSpot onboarding: We set up your CMS structure to avoid messy folders, broken pages, or clunky URLs.
- Page configuration: Whether creating, cloning, or converting, we handle your templates, modules, and domains with care.
- SEO and analytics integration: Pages retain their keyword equity, tracking history, and campaign performance.
- Automation alignment: Moved pages still trigger workflows, alerts, and lead assignments as they should.
- Custom dashboards: We build metrics dashboards so you can monitor page results before and after transfer.
Whether you’re planning an aggressive campaign rollout or need to clean up existing page structures, our team makes sure every change supports your larger goals. Schedule a consult or check out INSIDEA’s HubSpot consulting services.
