How to Export Website Content and Data from HubSpot?

If you’ve ever tried exporting content or CRM data from HubSpot, you’ve likely discovered that it’s not a one-click task. 

With assets spread across tools like CMS Hub, Marketing Hub, and the HubSpot CRM, even experienced ops teams can get tripped up by data fragmentation or incomplete exports.

You might be exporting to audit your current structure, migrate to a new platform, or create a secure backup. Without a clear map of where each type of data lives and how it’s tied together, it’s easy to miss something critical along the way.

This step-by-step guide breaks down where to find HubSpot’s export options, how to structure your process, and what to watch for so your exports come out clean and complete.

A Guide to Exporting HubSpot Assets and Analytics

At its core, exporting in HubSpot means extracting your owned assets and structured data into external file formats such as CSV, XLSX, or ZIP files that you can use offline, store securely, or transfer to another system.

You’ll find export tools across multiple parts of HubSpot:

• CMS Hub: Handles website pages, blog articles, templates, and custom-coded files.
• Marketing Hub: Manages landing pages, forms, CTAs, emails, and performance metrics.
• CRM: Stores your contacts, companies, deals, and custom properties.
• Settings and Reports: Includes lists, workflow logs, custom fields, and analytics data.

Exports are typically needed when auditing large datasets, archiving inactive assets, consolidating multiple HubSpot portals, or migrating to a different CMS. They ensure your content and data can be reused elsewhere while preserving context and structure.

How It Works Under the Hood

HubSpot organizes its export logic by content type and use case. Instead of a single master export function, each part of the platform has its own way to extract data.

Here’s how it works:

• Website Pages and Blog Posts: Export as HTML files or ZIP archives, preserving layout and media.
• Structured CRM Data: Exports as CSV or Excel sheets, keeping associations between records like contacts and companies.
• Performance Metrics, Email Engagement, and Workflow Details: Export through Reports or Settings, depending on the tool.

What You’ll Need Before Exporting

• Access Rights: Only Super Admins or users with the right export permissions can pull full data sets.
• Export Scope: HubSpot lets you filter exports by properties such as date range, lifecycle stage, or folder location.
• Output Format: Choose the file type that aligns with your goals: CSV for structured data, ZIP for page rendering, or XLSX for multi-tab analysis.

Keep in mind that large exports are processed in the background. You’ll get an email once your files are ready, especially for multi-thousand-row CRM records or full blog archives.

Crucial Feature: HubSpot builds internal IDs into many exports. If you plan to re-import later or reconcile data across systems, those IDs help sync records without creating duplicates.

Main Uses Inside HubSpot

Website Migration and Backups

If you’re moving all or part of your site to another CMS or safeguarding your content, exporting HTML and media files gives you a complete snapshot of your web assets.

For example, if your team is shifting your blog to a new WordPress subdomain, go to Settings > Website > Blog and use the Export Blog Posts feature. You’ll get a neatly packaged ZIP file containing post titles, metadata, authors, tags, and embedded images, making re-publishing fast and accurate.

Data Synchronization with External Systems

For teams feeding HubSpot data into accounting platforms, BI dashboards, or automation tools like Zapier, regular exports are essential.

For instance, if your RevOps team wants to analyze deals in Power BI, export Deal datasets from the CRM with custom fields in place. You can filter by close date, owner, or deal stage, then schedule periodic exports to keep external dashboards in sync while maintaining visibility controls.

Auditing and Data Cleanup

Routine exports make data hygiene easier. You can isolate problem records, identify duplicates, or pinpoint gaps in key fields.

For example, set filters for contacts where “email is unknown” and export the list. The CSV opens a clear path for cleanup; you can tag, archive, or delete low-quality entries, improving intelligence for future campaigns and reports.

Common Setup Errors and Wrong Assumptions

• Mistake: Trying to export all content from one spot
  Reality: Every tool, blog, page, and CRM has its own export path.
  Fix: Run exports individually from the correct interface.
• Mistake: Expecting templates and themes to come with page exports
  Reality: HubSpot exports page HTML only, not design modules or themes.
  Fix: Download layout or coded assets separately from the Design Manager.
• Mistake: Overlooking user visibility settings
  Reality: If a user lacks permission to see a property, it won’t appear in the export.
  Fix: Elevate the user to Admin or adjust property visibility before exporting.
• Mistake: Misreading special characters in CSVs
  Reality: Without UTF-8 encoding, characters in non-English names or content can break.
  Fix: When opening in Excel or Google Sheets, always select UTF-8 encoding.

Step-by-Step Setup or Use Guide

Admin-level users ensure the widest data visibility and fewer permission errors. Double-check that critical properties, such as lifecycle stage or deal owner, are included in your view.

Step 1: Identify the Content Type

Choose whether you’re exporting CRM records, website assets, blog posts, or performance metrics.

Step 2: Export Website Pages or Blog Content

1. Go to Marketing > Website > Website Pages or Blog
2. Use the gear icon to Export All Pages or Export Blog Posts
3. Select your file type and confirm

Step 3: Export CRM Data

1. Navigate to Contacts, Companies, Deals, or Tickets
2. Use Table Actions > Export View
3. Apply filters to target specific records if needed

Step 4: Export Forms, CTAs, or Emails

1. Go to Marketing tools
2. For email engagement stats, export directly from the performance dashboard
3. For forms and CTAs, use Settings or Reports

Step 5: Configure Your Export

Pick your format (CSV or XLSX), include only the selected fields, and name the files clearly.

Step 6: Let Processing Complete

Large exports take time. Watch your inbox for download links.

Step 7: Verify Structure and Completeness

Open your files and confirm that the headers match the property names. Spot-check rows against live data.

Step 8: Securely Store Your Exports

Upload exports to restricted folders. HubSpot won’t retain your files once delivered.

Following this system keeps your process predictable and repeatable.

Measuring Results in HubSpot

After exporting, validate that the data is complete:

• Export Logs: Check file size and row count in Notification Center or Export History.
• Property Coverage: Compare CSV columns with the source object’s field count.
• Web Traffic Patterns: Use Reports > Analytics Tools to verify blog posts’ traffic mirrors baseline numbers.
• CRM Record Comparisons: Ensure re-imported counts align with original object views.

Quick Checklist:

• Total record counts match between export and original object view
• Unique IDs are maintained to avoid duplication
• Timestamps and user history align
• Published URLs perform post-import with tracking

These checkpoints ensure your data is usable, traceable, and aligned with reporting needs.

Short Example That Ties It Together

Your marketing ops team needs to merge an old HubSpot portal into a new Enterprise account.

1. Export all blog posts as ZIPs from the original Blog section, including titles, tags, and HTML structures.
2. Pull contact records filtered by “Lifecycle Stage = Customer,” saving a sanitized CSV. Import into the new portal, preserving field mappings and flagging duplicates.
3. Verify record counts, compare analytics, and confirm URLs are indexed and tracking.

Result: No lost data, no broken tracking, and a centralized HubSpot environment ready to scale.

How INSIDEA Helps

Exporting from HubSpot touches marketing, RevOps, and IT teams. INSIDEA helps by building scalable systems and workflows to make your data work smarter.

With INSIDEA, you can:

• HubSpot Onboarding: Set up repeatable exports and clean field structuring from day one
• HubSpot Management: Audit data quality, maintain property health, and streamline permissions
• Marketing Automation: Translate workflows into HubSpot logic for seamless exports and imports
• Reporting and CRM Alignment: Align HubSpot data structures with external platforms
• CMS Hub Export Strategy: Prep and migrate blog posts, landing pages, and media files with a clean structure

Whether a clean export or complex migration, INSIDEA provides tactical backup. Visit INSIDEA to hire HubSpot experts and access certified HubSpot consulting services for a smooth, error-free process.

Exporting from HubSpot doesn’t have to be a guessing game. Knowing where to go and how to validate exports protects your assets and keeps operations organized and reliable.