How to Clone Pages and Landing Pages in HubSpot

In HubSpot, cloning simply means making an exact copy of an existing page—whether it’s a website page, landing page, or blog post. That copy inherits all the original design elements, layouts, modules, and content assets, but sits as a separate draft inside your CMS.

You’ll find cloning options under Marketing > Website > Website Pages or Marketing > Landing Pages, depending on the content type. Once you identify the page to copy, you can create an editable duplicate in just a few clicks.

The cloned page gets its own URL (which you can customize) and opens as a draft, letting you adjust the content before it goes live. This saves hours when you need similar pages—for example, for campaign variants or region-specific content—without having to redo forms, buttons, or formatting.

Everything from templates and pre-built modules to embedded forms and tracking codes carries over in the cloned version. That means the clone functions just like the original, while still giving you full freedom to adjust it as needed.

How It Works Under the Hood

Here’s what happens behind the scenes when you clone a page in HubSpot:

• Captures structure and assets: HubSpot creates a new page record in your CMS while linking the same design modules, embedded forms, and metadata from the original. Analytics data and publishing history don’t carry over.

• Applies default settings: Your clone starts with the same template, design, layout, and modules as the source page, helping preserve brand alignment.

• Auto-generates a URL slug: By default, HubSpot adds “-1” or another count-based suffix to the URL. You can rewrite this in Settings before publishing.

• Keeps design theme intact: If your site uses a custom theme or coded template, the cloned version stays within that formatting system fully.

• Mirrors CTAs and form connections: Any call-to-action or HubSpot form on the original transfer is exact, so your CRM tracking doesn’t break. You can switch to a new form manually if needed.

You also have options. For example, you can assign the clone to a different campaign, tweak SEO elements, or change the template after cloning. Just note: if the original used HubSpot smart content or personalization settings, those won’t copy over until you publish and reconfigure them.

This cloning process strikes a balance between efficiency and control—it gives you a working duplicate while still leaving room to tailor it to your goals.

Main Uses Inside HubSpot

Campaign landing page replication

Your highest-converting page design shouldn’t be a one-off. Cloning allows you to turn proven layouts into flexible templates for campaigns with a similar structure or flow.

Example: Let’s say your team created a landing page for a lead magnet that’s outperforming all others. When it’s time to promote a new guide, you can clone that page, update the content title, form, and link—without touching a single design element. Now, you’ve launched a new offer without slowing down your team or jeopardizing performance.

A/B testing design variations

Testing page elements like headlines, forms, or CTAs only works if both versions follow the same structural rules. That’s where cloning helps you compare apples to apples.

Example: You’re testing whether a shorter demo form increases conversions. Instead of starting over, you clone the original landing page, reduce the field count, and track results using HubSpot’s analytics. With only one element changed, your test results stay clean and accurate.

Regional or language localization

When expanding into new territories, building pages from scratch can lead to broken styling or mismatched layouts. Cloning avoids that by preserving structure while letting you swap in translated content and region-specific calls to action.

Example: Your U.S. product page is ready to go, and now it’s needed for the German market. Clone it, switch the copy to German, update the form submission path, and affiliate it with your DACH region campaign. Clean, localized, and consistent.

Reusing structure for seasonal promotions

For events or promotions you run annually, cloning last year’s approved page is faster and safer than starting from scratch.

Example: A retail team reuses its holiday promo landing page each December. By cloning it, updating the sale dates and visuals, and publishing immediately, they avoid design delays and preserve what worked last time.

Common Setup Errors and Wrong Assumptions

Cloning makes your job easier, but small oversights after duplication can cause campaign misreporting or user experience issues. Here are the most common missteps to watch out for:

Error: Not updating the new page’s URL slug
Result: The cloned page may return a 404 or compete with the original for traffic if the slug conflicts
Fix: Always edit the slug under Settings before publishing. Keep it short, relevant, and campaign-specific.

Error: Wrong campaign association
Result: Leads and visits from the cloned page get tied to a previous campaign’s report
Fix: In Settings, assign the new page to the correct campaign, especially if you use campaign tracking dashboards.

Error: Forgetting to switch out embedded forms
Result: New contacts enter outdated or unrelated workflows
Fix: Clone or create a new form with updated goals, and confirm CRM workflows reflect the new campaign strategy.

Error: Leaving the original meta title and description
Result: Search engines may downgrade the page due to duplicate metadata
Fix: Update all relevant SEO fields, including title tags, meta descriptions, and H1s, to reflect the unique offer or page purpose.

Taking two extra minutes to check these areas ensures your cloned page functions cleanly and performs reliably after launch.

Step-by-Step Setup or Use Guide

Make sure you have the right access level within your HubSpot portal to view and edit website or landing pages. Here’s how to run a smooth clone process from start to finish.

Steps to clone a website page in HubSpot:

1. Go to Marketing > Website > Website Pages
2. Find the page you want to clone
3. Click the dropdown arrow beside the page name and select Clone
4. Enter a new name, confirm its folder or location, and let HubSpot generate a new URL
5. Click Create clone—the draft opens in the editing window
6. Make your necessary content changes: edit text, swap visuals, and adjust modules
7. Under Settings, review the meta title, slug, campaign selection, and SEO elements
8. Click Preview, review the layout one more time, then hit Publish

Steps to duplicate a landing page:

1. Go to Marketing > Landing Pages
2. Hover over your intended page, click More, and choose Clone
3. Rename the internal file name if needed, then select Clone
4. You’ll land in the editor where you can adjust copy, CTA links, and embedded forms
5. In Settings, double-check the page URL, title tags, and campaign assignment
6. Publish when edits are complete

With these steps, you’ll avoid unnecessary do-overs and deploy new campaigns more quickly.

Measuring Results in HubSpot

Cloning is only half the battle—you also need to know whether your duplicated pages are performing well. HubSpot provides robust reporting and analytics tools to track success at both the page and campaign levels.

Use these tools to monitor your cloned assets:

• Page Performance: Go to Reports > Analytics Tools > Website Analytics, then filter by the cloned page name to track views, form submissions, bounce rate, and time on page
• Landing Page Analytics: Highlights conversion performance and engagement on individual clones versus the original
• Campaign Performance: Inside the Campaigns dashboard, view aggregate results from all pages tied to a campaign, including cloned ones
• Traffic Analytics: Compare traffic sources, keyword clicks, and user behavior between your original page and its clones. Filter by campaign or URL for side-by-side analysis

Key metrics to track:

• Page views: Confirms that your cloned version is live and discoverable
• Conversion rate: Helps you understand if content or offer changes improved performance
• Time on page: Measures visitor engagement and clarity of messaging
• Source tracking: Tells you which channels (paid ads, organic search, etc.) perform best for each cloned variant

Use consistent naming (e.g., “LP_FallCampaign_Clone”) so you can easily filter these reports and keep your campaign insights sharp.

Short Example That Ties It Together

Imagine you’re on the marketing team for a B2B software company. You’ve got a top-performing demo request landing page, and now you’re rolling out a new version of your product.

Instead of starting from scratch, you navigate to Marketing > Landing Pages and clone the existing page. You rename it “Demo – Cloud Edition”, swap out the product image, update the landing page copy, and change the redirect link to the new product video.

In Settings, you assign it to “Cloud Campaign 2024” and edit the slug to “/demo-cloud-edition”.

A week later, you use HubSpot’s Landing Page Performance report to compare results between the original and the clone. The new version boasts a 3% higher submission rate. No delays. No loss in brand style. Just faster deployment and better results.

How INSIDEA Helps

Keeping your HubSpot CMS setup clean and efficient is the difference between fast campaigns and chaotic delays. INSIDEA helps teams like yours optimize every part of your HubSpot environment—from cloning workflows to full-funnel tracking.

Here’s how we can support you:

• HubSpot onboarding: Get your CMS configured the right way from day one
• CMS management: Create and maintain templates, manage content updates, and keep page elements consistent
• Automation support: Build workflows that trigger the right actions from forms and cloned pages
• CRM and reporting alignment: Set up campaign tracking so every clone’s performance shows up clearly in reports
• Team training: Help your marketing and RevOps teams work smarter with HubSpot’s native tools

Need help integrating cloning into your publishing playbook? Reach out to schedule a deep-dive review of your CMS setup.

Learn more at INSIDEA’s HubSpot consulting services.